As a leader in cross-border e-commerce, Amazon has attracted many novice sellers, many of whom have chosen clothing as their main sales category. However, how to select products is a problem that troubles many sellers. So let’s take a look at how to choose Amazon’s clothing category.
In the process of selecting clothing products on Amazon, sellers need to pay attention to market dynamics and user needs. For the European and American markets, sellers need to understand the preferences and purchasing habits of local consumers to determine which styles and brands are the most popular. For example, among European and American ladies, a high-quality coat will never go out of style, and coats priced between 100 and 200 US dollars are the most popular.
In addition to coats, jackets are also one of the best-selling products in European and American markets. Jackets come in various styles, can be velvet or single-layered, and have many small designs, so they are easy to match and have become a popular trend in European and American fashion circles. In terms of suits, casual suits or designer suits are popular products in European and American markets. These suits come in different colors, materials and designs, and the prices vary greatly, but they are all popular among European and American consumers.
In autumn and winter, down jackets are consumers’ first choice. This is because down jackets are warm, affordable, and easy to match. In 2018, a down jacket from Amazon became very popular in the European and American markets.
Finally, dresses are a popular clothing item all year round. Whether it is pastoral style or fashionable style, dresses are one of the must-have items for consumers. Therefore, sellers can consider offering a variety of different styles of dresses during the Amazon clothing selection process to meet the needs of consumers.
In short, when sellers are selecting Amazon clothing products, in order to successfully sell clothing on the Amazon market, sellers need to understand market needs and trends and choose some high-quality, practical and easy-to-match products. Sellers should not try to sell all types of clothing, but should focus on popular product categories such as coats, jackets, suits, down jackets, and dresses. In addition, sellers should also focus on price points to meet different consumer needs.