In the past, when commission advertising PL had not yet emerged on a large scale, eBay PLA paid advertising had already begun to be promoted on sites such as the United States and the United Kingdom. In recent years, eBay officials have gradually opened up to Chinese sellers, so that some Chinese sellers have adapted and gained a first-mover advantage through click-through PLA paid advertising. So what is eBay PLA paid promotion like?
To answer this question, we should look at eBay’s various advertising eras.
In the 2.0 era, eBay’s cross-border e-commerce platform launched PL advertising, and it was launched to lay out the direct mail model. This advertising model not only makes profits through commission commissions, but also greatly increases the proportion of commission commissions, from the original maximum of about 20% to 100%. The ideal advertising position for advertising traffic should be the fourth or fifth position in the search results.
In the 3.0 era, eBay cross-border e-commerce launched the PLA paid advertising model, which can be independently hung at the top of the search results, and this model is still in use today. What exactly is eBay PLA paid promotion? It can be seen from the usage rate of brand sellers: many brand merchants like to use pictures plus a banner poster mode that displays three products. With the help of the 3.0 view mode and core independent position, the brand recognition and product line sales can be enhanced. force.
In the 4.0 stage, eBay PLA paid promotion has actually entered the “traffic distribution era”, that is to say, almost all of the core positions in the front row of the search page are PLA positions, so that in the entire computer port The PL position has reached 20%. It can be clearly seen from the proportion: traffic and sales are closely related, and this relationship has also broken away from the traditional commission weight model and officially entered the data exposure click conversion and product The relationship between exposure click conversion weight.
In short, what is eBay PLA paid promotion like? In the development of the 2.0-4.0 era, it has gradually become more and more important. With the development and use of functions, many sellers have gradually begun to increase the usage of the PLA advertising payment model, and this usage rate has reached 20% in the PC port.