Under what circumstances will Lazada store products be removed from the shelves?

On the Lazada platform, sellers upload products and they can only be sold after being reviewed by the platform. Many Lazada sellers have experienced store products being removed from the shelves. So under what circumstances will Lazada store products be removed from the shelves? Will the reason be prompted?

1. The discounted price of promotional products is too low.

Lazada stipulates that the discount of promotional products must not be less than 20%, and the price of promotional products must not be less than $1. If the platform finds that the product price violates these two points, it will be deemed to have misled consumers and the product will be removed from the shelves.

2. The product is a replica.

Lazada does not allow sellers to sell imitations or replicas on the platform. Once discovered, all products in the store can be removed from the shelves, and more seriously, sales permissions will be suspended or cancelled. If the platform believes that the seller is cheating, it will also freeze the store’s funds.

3. Product infringement.

If the brand product listed by the seller does not have a trademark or authorization certificate, once it is complained of infringement, Lazada will immediately remove the illegal product from the shelves, which is more likely to affect the sales authority. For international brands, Chinese sellers are not recommended to sell because there are many restrictions.

4. The product is a prohibited product.

The Lazada platform also has restrictions on product categories. If a store sells contraband on the platform, it will not pass the review. Even if it passes the review, it will be removed from the shelves.

Before uploading Lazada products, sellers must first understand the platform rules, upload products in accordance with platform requirements, avoid violations, and ensure that the products successfully pass platform review and sales.

Will there be a prompt for reasons when products are removed from the Lazada store?

If a Lazada product is defined as a Lazada inefficient product in the past 90 days, it will appear in: Seller Center ASC – Product – Manage Product – Platform Removed Product. Lazada sellers can click “SeeDetail” to view the reason for delisting.

After reading the above content, Lazada sellers can know the reasons that may cause products to be removed from the shelves. If a Lazada seller finds that the products in his store have been removed from the shelves, he can first check the reasons from the above aspects and then solve the problem.