For cross-border e-commerce sellers, Christmas is a critical period for frantically stocking up and seizing the market. Therefore, every year when it comes to Christmas, sellers have to think hard to find stocking strategies in order to achieve increased profits. In order to help all cross-border e-commerce Amazon sellers prepare, this article will bring: Amazon Christmas product selection and stocking guide. I hope it will be helpful to all cross-border e-commerce sellers’ big promotion plans.

1. Amazon Christmas product selection and stocking strategy: first formulate an advertising plan.

In the Christmas atmosphere where everyone is competing, e-commerce sellers must place ads. When all cross-border e-commerce sellers are placing ads, only by placing ads correctly and improving the accuracy of ads can they bring more accurate user traffic to the store. Therefore, Amazon sellers must make an advertising plan in advance and determine the amount of supply according to the budget.

2. Amazon Christmas product selection and stocking strategy: Accurately stock up according to the quantity of inventory.

Stock preparation is definitely not blind, but should be based on the existing inventory situation and increase inventory within a certain range. In addition, cross-border e-commerce sellers can also guess the store traffic and conversions during Christmas based on their advertising budget (just an estimate). With these two data, you can prepare goods accurately and in a targeted manner. In this way, resources will not be wasted due to excessive stocking, nor will the supply of goods be delayed or insufficient due to insufficient stocking.

3. Amazon Christmas product selection and stocking strategy: Choose products with better sales.

When cross-border e-commerce Amazon sellers choose products, they should try their best to choose classic products with good sales performance. Such products with good sales performance are more convenient for bundle sales, and they can be stocked when stocking up. Respond promptly to avoid the embarrassing situation of no inventory.

In short, these are all the strategies for selecting and stocking Christmas products on Amazon. Cross-border e-commerce sellers should do the following: The first is to specify an accurate advertising plan and use the advertising plan to estimate the supply of goods; the second is to make good use of the inventory quantity and prepare goods according to this quantity; the third is to choose Collect products with good sales volume.