After some cross-border e-commerce sellers selected Amazon products, they found that the sales results were very poor. Then the main reason for sales failure is the failure of product selection. In real life: What are the reasons for Amazon’s product selection failure? This article will describe the reasons for failure from multiple perspectives.
In daily Amazon operation scenarios, product selection should be composed of two parts. One part is the earliest data analysis and Amazon market research; the second part is the product evaluation results. These two parts together form a complete product selection chain.
In the initial data analysis and Amazon market research, many novice partners often make the following wrong decisions, which ultimately leads to the failure of Amazon product selection.
The first one is that when selecting products, you do not choose products with unique qualities, but choose products that are almost the same, which makes you unable to widen the gap with others.
Second, the seller misestimates the innovative value of the product and insists on believing that the product already has innovative value that other products do not have. However, such detailed changes are not much different from other products and cannot promote market development.
Third, the life cycle of the product is not taken into consideration when selecting products. The life cycle of some short-lived products is so short that sellers have basically gone out of business not long after they bought them.
Fourth, the ceiling of the entire market is too low. Even if you reach the top position in the industry, you will not be able to make too much money. Products with low ceilings must be protected from lightning.
Fifth, the current market has shown the characteristics of involution. Excess competitiveness has led merchants to start price wars and use low-price strategies to attract users. This competition model is too fierce.
Sixth, the entire vertical category has shown a monopoly trend, and it has been difficult for other small and medium-sized sellers to break free.
In short, the above is a discussion of several reasons for Amazon’s failure in product selection. By understanding these 6 reasons for failure, sellers can avoid these minefields in the product selection stage. Especially for novice sellers, the cost of trial and error is inherently high. If you learn these methods, you can effectively avoid them. Failure in the product selection stage.