I believe every seller knows that Amazon is a large platform that emphasizes products and neglects stores. If a seller chooses a product that has no market when selecting a product, no matter how much effort is made later, it will be in vain. Therefore, today we will talk about Amazon product selection and development for you. Let’s talk about how to become a master of Amazon product selection development from the aspect of Amazon product selection development ideas.
1. Start based on demand and keep up with the market.
We all know that Amazon is a product-oriented platform, so some sellers think that since the emphasis is on products, they should choose products that they are familiar with and have resources for. But what every seller needs to consider is whether the product they have can meet the market space demand. If so, that would be the best. If you do not satisfy the market but still insist on development, it will be a waste of energy and resources. It should also be noted that sellers should not focus on the domestic market, but on foreign markets. Because a large part of the products are not popular at all in China, but they are very popular in foreign markets. If the seller builds the Amazon US site, he should understand what kind of products the American people need, and by analogy, he can find out how to develop his own product selection.
2. For the purpose of profit.
There are many Chinese sellers on Amazon’s platform. There is no shortage of good products on the platform, so many sellers protect the brands they have built. Many sellers just give up when they see such a red ocean and set their sights directly on the blue ocean. In fact, unlimited business opportunities can be found in the vast Red Sea. The reason why a type of product can become a red ocean depends on its scale and market demand being large enough. Then if you make enough detailed differences when selecting products and developing them, you will have good profit opportunities. No matter whether a seller chooses to choose red ocean or blue ocean, the key is to see whether the product has profit potential. If a product does not even have profit potential, don’t even think about developing it and just give up.
3. Sellers should focus on a certain category.
If you are ready to decide to open a store on Amazon, then the next step is to consider which type of products you want to sell. We all know that when a new seller decides to open a store in the early stage, all aspects of funds and resources are very limited. It is completely impossible to launch a large number of products from the beginning. Therefore, sellers should first conduct research on a certain category. If they do not do research and have no idea about the market, they can first check the sales status of subcategories on the Amazon platform, and then conduct market development on stores and products that sell well. A lot of market research.
After the seller has a clear idea of Amazon product development, he can then understand what products are selling on the Amazon platform, conduct periodic analysis of the products and styles, and then confirm whether they can be developed through analysis. this market. Only after such a series of analysis and research can you find hot products in product selection and development.