Compared with other platforms, TikTok Shop has many ways to monetize. In addition to basic traffic monetization, most sellers will pay more attention to video delivery and small store sales. This article will introduce how tiktok sellers should choose products when running a store?
1. Multi-platform reference.
1. Facebook’s most popular post product.
2. AliExpress’s trending products this week.
3. Amazon sells hot 24 hours a day.
4. Google Trends corresponding products.
5. Sales volume of a certain etsy store.
6. Pinterest product trends and various product selection data
2. High popularity and low competition.
Different from other platforms, tiktok shop is a platform that combines short video social networking and e-commerce. To search for hot products, sellers can search through social platforms to see if there are popular videos of recently selected products, and observe users’ reactions in the information field. If there is a clear desire to buy, sellers can act decisively when the market is not saturated.
3. Choose novel, creative, DIY products.
On popular short videos, fresh and unique products are always the most attractive. Under high exposure, if you find pro-exotic products that can be converted efficiently, you will be successful. It is recommended that sellers look for more websites that share novel items and do more homework.
4. Hot topics.
The conversion rate of hot topics cannot be underestimated. Every hot topic can produce many hot products.
Take home as an example. Due to force majeure, many consumers have their feet tied up. They spend too much time at home and have more desires for items that can improve the happiness of life. For example, home DIY, gourmet recipes, etc., as well as the “event-related consumption” brought about by events such as the World Cup, suggest that sellers must pay more attention to key events or holidays.
The above article introduces tiktok sellers’ ideas for product selection when operating a store. I hope it will be helpful to everyone. In addition, when selecting products, don’t forget to respect local cultural customs. When doing cross-border e-commerce, localized operations are crucial. Because consumer habits vary from place to place, the types of products they like may also vary.