Amazon’s war in the United States is becoming more and more intense, and many merchants are turning their attention to Japan. What is Amazon’s product selection idea for operating the Japanese site?
1. Analysis based on consumer characteristics.
As we all know, the Japanese have very strong online shopping capabilities and rich online shopping experience. They are also relatively close to China, so merchants can greatly reduce after-sales costs. The year-end bonuses of Japanese companies are distributed approximately 3 to 4 months after December. Amazon merchants can seize the characteristics of this time and turn this period into a peak sales season.
2. Analyze shopping habits.
Selling products in Japan requires attention to whether the appearance of the product is infringing, food hygiene and safety certification, product safety certification and other related qualifications. There are many products marked with animation factors, and Japanese animation is also world-famous. If a merchant is not careful, there is a high risk of infringement, and in serious cases, the account may be deleted directly. The Japanese station is very strict about imported products, and all certification materials need to be prepared in advance.
3. Cultural differences.
When selecting products in Japan, you must pay attention to the cultural differences of the products. Products sold in Japan are very different from those in Europe. I pay great attention to details, and the appearance design of the explosive products is very exquisite. Japanese people don’t just look at price when buying products. Some businesses try to use low prices to attract consumers’ attention. This idea does not work in Japan. Japanese people tend to think that low-priced items are of poor quality.
4. Control quality.
The Japanese also pay great attention to craftsmanship during the shopping process. The details of the product must be handled well. If the quality product is not good, it will be difficult to be popular in Japan. If the product quality is extremely high, there is no need to worry about sales. Japanese shoppers have a relatively strong ability to identify products.
Merchants can refer to the above points when operating Amazon Japan. To summarize and analyze the product selection skills of Amazon Japan, merchants need to understand the consumption concepts and consumption habits of Japanese shopping groups. Through the analysis of these comprehensive factors, it can help merchants easily choose some hot-selling products and open up the Japanese market.