Advertising is part of Amazon store operations. How to reduce advertising costs while ensuring advertising effectiveness is a question that sellers have been considering. How to set Amazon’s advertising bidding?
1. How to set up Amazon’s advertising bidding?
1. Product gross profit.
In order to ensure the conversion rate of products, Amazon sellers will set the Amazon keyword bidding at 10% of the total revenue. For most products, the conversion rate can reach more than 10%. Using this as a reference, if the advertising bidding is set to 10% of gross profit, then the order conversion rate can reach more than 10%, then the advertising itself can be profitable. .
2. The system’s default recommended bidding range.
If profit and conversion rate are not considered, sellers can set the advertising quotation within the system’s default quotation range. The system default interval is determined based on the weight coefficient of the same type of advertisements and the advertising data in the system when the advertisement is set. New ads can be proposed for bidding for a period of time, and then adjusted according to the effect. The main thing is to look at the data in each auction. If there is enough data, then the price is appropriate. If there is not enough, then the price needs to be increased.
3. Advertising budget and advertising expectations.
From the perspective of advertising budget and advertising expectations, the higher the advertising cost, the higher the ranking. If sellers want to see advertising results as soon as possible, they can set the bid higher, but based on the following: the daily advertising budget is more than 20 times higher than the bid.
2. What is the Amazon advertising bidding setting format?
Amazon’s advertising bidding is divided into two forms: dynamic bidding and solid bidding. Sellers should be aware that blind settings will bring unnecessary additional costs.
In dynamic bidding, there are two methods, one is dynamic + price reduction, and the other is dynamic + increase or decrease. This method can greatly improve the flexibility of the quotation. Sellers should be wary of unnecessary additional costs resulting from blind installation.
Therefore, it is recommended that sellers use “dynamic quotation + price reduction” or “fixed bidding” when quoting, so as not to cause higher than expected costs.
The above is an introduction to the relevant content of Amazon advertising bidding settings. To be honest, no one can give you a clear answer, because each seller’s products and stores are different, and seller A may not be suitable for seller B. It is recommended that you analyze the above three aspects first, and then slowly find out the bidding mode that suits you.