For Amazon sellers, Amazon advertising is the fastest way to gain exposure and traffic during the launch of new products. From the advertising data, we can clearly understand the popularity and market performance of the product. How to advertise new products on Amazon?
1. Before placing ads, optimization work must be done.
Listing needs to be fully optimized, such as pictures, titles, bullet points, A+, review, QA, etc. As long as it can be displayed, try to display it. The best effect is to make people like the product at first sight before it is put on the shelves.
2. Manual advertising and automatic advertising.
If you are confident enough about your product and have successfully embedded the product’s keywords into your ads, you can start placing ads manually. Automatic advertising is different from manual advertising. Automatic advertising is crawled based on advertising content, so the requirements for advertising content are very high. If the keywords are set very accurately, then its effective crawl rate will definitely be much higher than automatic advertising.
3. Advertising bidding.
The first purpose of launching a new product is to gain exposure. In order to attract more traffic, the Amazon system can learn about the product through exposure, clicks, and conversions. Bidding is not fixed and depends on the seller’s strength and budget. Since customers tend to make comparisons, it is very important to choose the right advertising space.
4. Analyze advertising data.
The most intuitive manifestation of the success of advertising is data, and data can best illustrate the problem. The cycle of advertising reports cannot be too short, otherwise the advertising data will not have much reference value. For those words with high click-through rate but low conversion rate, it is necessary to analyze the relationship between them and the product. If there is no relationship, just reject them directly. The existence of such keywords is a waste of advertising costs. For those words with high click volume but low conversion rate, and the keywords are strongly related to the product, such words can be observed again.
The above is the relevant content on how to advertise new products on Amazon. Amazon’s advertising strategy is also a very important part of Amazon’s operations. I hope this content can be helpful to sellers’ operations. In addition, all advertisements are based on products. Different products and categories will have very different advertising methods. There is no one operation method that can be applied to all products.