Sellers need to know the sales volume of products every once in a while to judge whether the product is recognized by consumers. There are many reasons for the decline in Amazon product sales. Sellers need to find the specific reasons before deciding whether to replace the product. If the product itself There is no problem, it’s just that the exposure has dropped, or the marketing campaign has ended. You can increase sales through some methods. So what are the reasons for the decline in Amazon product sales?
1. The advertising or marketing campaign has ended.
In order to increase product sales, some sellers will conduct marketing activities or place advertisements to let more consumers see the product, thereby creating a desire to buy. However, advertising and marketing activities are time-limited, because they cost everyone money and can only last for a period of time. If the advertising or marketing activities end, consumers will not be able to understand the product, and sales will naturally decline.
2. The product was complained by customers.
If a product on the Amazon platform is complained by customers, the weight of the product link will be reduced, which is also one of the reasons for the reduction in product sales, because the Amazon platform is very strict in reviewing product safety hazards, even if the product sales It is better. Once safety hazards are involved, it is easy to be complained by customers.
3. Keyword rankings decline.
If the keyword ranking of a product decreases, the exposure of the product will decrease, and the traffic will tilt to other competitors, resulting in a decrease in sales. If sellers want to increase product sales, they need to improve keyword rankings first, so that they can have more traffic and let more consumers understand the products and have the idea of purchasing them.
4. Change product categories.
If the product category changes, sales will also be affected, because after the product category is changed, the optimization algorithm within the Amazon platform will match other keywords. Sellers are advised not to change the product during the stage of increasing product sales. category.
For sellers, the reasons for the decline in Amazon product sales are very important. Only by knowing the reasons can we find solutions. If the seller is more experienced, these problems can be avoided, but for a novice seller That said, the probability of encountering these problems will be relatively high.