For novice sellers, it is difficult at the beginning because they have to learn a lot of promotion and operation knowledge, and they also have to operate and promote products according to the relevant policies of the Wish platform. So how do novices promote and operate a Wish store? This will be the focus of this article.
1. Wish operation matters: tutorials for sellers to upload products.
If you choose to upload manually, click Products – Add New Products – Manual. Under this path, cross-border e-commerce Wish sellers can add Wish products from their merchant accounts to the Wish backend. After adding them, click on the product title, product description, tag and ID to transmit some high-quality images as advertisements. Auxiliary.
If you choose to automatically upload through the CSV function of the wish platform, click Products – Add New Products – Product CSV.
If you want to upload by proxy through the off-site management software – API, click Account – API Settings – Explore Apps, and finally import products from multiple channels outside the site through these channels. In wish’s background listing.
2. Wish promotion matters: pay attention to the product cycle.
As for the question of “how to promote and operate a novice Wish store”, Wish sellers must realize that every product sold by Wish has a corresponding product life cycle. These cycles will affect the sales of the product, and are divided into germination, development, maturity and senescence in terms of time cycles. Product promotion strategies can be created according to objective laws according to the current life cycle of the product.
In short, the above is all about “How do newbies promote and operate a Wish store?” It can be mainly divided into two aspects: if it is the operation of a wish store, you need to pay attention to three processes, namely manual upload, automatic upload and off-site upload; if it is promotion, you need to pay attention to the life cycle of each product. And formulate promotion plans according to the current cycle.