As a well-known cross-border e-commerce platform, Amazon still attaches great importance to respecting and protecting the intellectual property rights of sellers. Despite this, it is common for sellers’ brands to be infringed on this platform. Let’s take a look at this next. How should we complain about Amazon brand infringement?
First of all, what everyone needs to know is that if you want to make your complaint smoother, you still need to do it in advance. It is best to make adequate preparations as follows.
1. Register and file the brand before the product is put on the shelves, and provide the trademark registration number.
2. Upload your own brand logo packaging and brand logo details on the product to the picture to prove that the brand has been put into use.
3. Send a warning letter to the infringing seller. If the seller is not maliciously following the sale, he will usually remove the product from the shelves after receiving the warning letter. If the negotiation process is not smooth, you can stay Download a screenshot of the evidence for later filing a complaint.
So in the face of malicious infringement, how to complain about Amazon brand infringement?
Method one, you can open a case complaint from Contact Seller Support in the AM backend. The main path is Help-Contact Us-Other Issues-Report Violations, and the main content of the complaint includes the actual product and description pictures If it does not match, you can focus on the impact on the consumer’s shopping experience, the impact on the listing’s performance, etc. If there is a corresponding certificate, you can highlight the infringement.
Method 2: Use the identity of the rights holder to complain about infringement. If you have registered a brand trademark, the success rate of complaining through this method is relatively high.
Method 3: Use the identity of a consumer to make a test buy complaint. The main complaint is that the seller sells fake goods. However, what everyone needs to pay attention to here is that you must use a small size to purchase, and you must not let Amazon notice it. You are a seller, otherwise it may be judged as malicious competition among peers.
After reading the above, I believe everyone will have a clearer understanding of how to complain about Amazon brand infringement. If you also encounter such a situation, you must know how to use reasonable methods. Protect your own rights and interests in legal ways, and only in this way can you better protect your actual interests.