For Western countries, Christmas is similar to China’s Spring Festival and Double Eleven. It is also the biggest shopping opportunity of the year. Therefore, many cross-border e-commerce sellers like to hold grand sales promotions around Christmas. This article will introduce the “cross-border e-commerce Christmas promotions and product selection methods”, hoping to help novice sellers. .
First, when Chinese cross-border e-commerce sellers face Christmas, they should conduct targeted investigations and studies on the Christmas customs of different countries. For example, the British like to give each other gifts at Christmas. This habit is very suitable for traditional gifts and novel creative gifts; the Spanish like to leave shoes at the door at Christmas. It’s a custom: Sellers can choose Christmas-style shoes.
If cross-border e-commerce sellers find this method difficult and have no way to conduct research, they can choose some more general products, such as Christmas trees, Christmas hats, etc. Such retail classics are better Sell, but there is a lot of competition, so cross-border e-commerce sellers need to lower their prices, or consider buying some newer Christmas gift styles.
Second, when Chinese cross-border e-commerce sellers plan Christmas promotions, they should start with the decoration of the store and make the store page more Christmas-like, so that customers who enter the store can quickly bring them to the store. In order to better promote the discount and promotion activities of the store, it can be closer to the actual life of consumers. For some products with good sales volume, you can use bundling sales methods to bundle products with less than ideal sales volume together.
Third, when Chinese cross-border e-commerce sellers set up promotional activities, in addition to setting up the activities, they should also pay attention to marketing methods, use email marketing channels to notify customers, and mark the preferential activities on the title.
In short, the above is a complete introduction to “cross-border e-commerce Christmas promotion activities and product selection methods”. When cross-border e-commerce sellers first start selecting products, they should start from the Christmas customs of each country and find the products that consumers in each country really like; in addition, they can use store decoration, bundled sales and other means to drive sales Promotions.