Running your own store on an e-commerce platform is a challenging task. Among them, product selection is a very critical part, because the quality of product selection directly affects the store’s sales performance and operating efficiency. So, what are the taboos when selecting products on Amazon?
When selecting products, the weight and volume of the product are one of the factors that sellers need to consider. Products that are too large or too heavy will cause a burden on logistics freight, which will increase the seller’s cost and thus affect the profitability of the product. Some light but bulky goods will also be troublesome for sellers, because these goods are large in size and take up a lot of warehouse space, which will also increase warehousing costs. Therefore, when selecting products, sellers need to consider the product’s delivery cost, weight and size, which are the core factors that affect the final cost.
In addition, among the taboos in Amazon product selection, you also need to pay attention to avoid products that are updated too quickly and products with seasonal details. Some stores that have maintained good operating conditions for a long time often do not chase hot products, but choose products that can continue to be sold for many years. The demand for these products exists almost all year round, and there is no need to update in the next few years. Therefore, sellers need to carefully analyze the market and choose stable products.
When selecting products, sellers must also consider their own financial situation to avoid blind selection. Sellers should start with low-priced products and gradually move toward high-end products. At the same time, sellers need to choose products with rigid demand, that is, products with functional needs greater than external factors. Finally, during the product selection process, sellers should avoid products involving infringement elements to avoid being detected by the platform, resulting in the product being taken off the shelves or having sales permission removed.
The above are Amazon’s product selection taboos. Product selection is a very important link, which directly affects the seller’s operating efficiency and the store’s brand image. Sellers need to consider many factors, such as the weight and volume of the goods, the stability of the product, their own financial situation, the rigid demand for the product, and avoiding infringement. Only by comprehensively considering these product selection taboos on Amazon can you select products suitable for your store and achieve good sales results.