A trademark is a special sign used to identify the source of goods or services. In the United States, trademark names are protected by law. Anyone must comply with the provisions of the U.S. Trademark Law before registering a trademark name. So, let’s learn about the naming rules for U.S. trademark registration.
1. Trademark name registration requirements.
The trademark name must be unique and identifiable and cannot be similar to an existing trademark name. In addition, the trademark name must relate to the goods or services and must not describe the characteristics or quality of the goods or services. Trademark names should be independent and should not refer to any geographical location or any single person or organization. The trademark name must be plain text and cannot contain any special characters, symbols, numbers, or graphics.
2. Things to note when registering a trademark name.
(1)Need to search.
Before deciding on a trademark name, conduct a comprehensive trademark search to determine whether similar trademarks exist. A comprehensive search can be done using a trademark database or seeking professional knowledge.
(2)Avoid descriptive names.
Trademark names should avoid describing the functions or characteristics of the product or service as much as possible. For example, if the trademark is “quick drying”, then the trademark name describes the characteristics of the product and cannot be registered.
(3) Geographic name.
Trade names should not contain information about any geographic location.
(4) Keep the trademark name as short and easy to remember as possible.
Trademark names should be short and easy to remember. Whenever possible, choose a brand name that is short, clear, and easy to read and write.
(5) Pay attention to the name.
When the trademark name involves aliases and abbreviations, it is necessary to determine whether the aliases and abbreviations are similar to the existing trademark. If an alias or abbreviation is similar to a registered trademark, the trademark name will not be registered.
The above introduces the relevant knowledge about the naming rules of U.S. trademark registration. The requirements for U.S. trademark name registration are very strict, and legal regulations must be strictly followed. Before registering a trade name, you need to carefully consider the uniqueness and recognizability of the trade name and conduct a comprehensive search. When choosing a trade name, be sure to follow the considerations above to ensure successful registration of the trade name.