The wish platform is one of the more popular e-commerce platforms. It usually has various rules. Sellers who want to open a store on the platform need to understand these rules to avoid violations during operations. So what are the evaluation rules of the wish platform? This will be introduced in detail below.
Wish buyers’ evaluations of products are generally calculated on a daily or weekly basis, mainly by dividing the sum of ratings by the number of ratings. Buyers’ evaluations will affect the store’s level. Under normal circumstances, a platinum store can have 5 million free traffic, a gold store can have 2.5 million free traffic, and a silver store can have 1 million free traffic.
Therefore, wish sellers need to focus on store operations and strive to become a high-quality store. Only by obtaining better store rankings can they obtain the support of more platform traffic. Generally, platforms will evaluate and rank stores regularly, and excellent stores can get more traffic support.
The Wish platform clearly stipulates that any manipulation of customer reviews is prohibited, and paid reviews are clearly prohibited. Sellers are also prohibited from making direct or indirect reviews. If the platform discovers that a seller has manipulated review orders, it will generally impose a fine of 100% of the order amount, plus a fine of US$100 for the illegal order.
Wish Fines for false reviews are not the main purpose of the platform. The platform mainly relies on merchants and customer consumption to make profits. Therefore, the platform generally guides sellers not to violate regulations and not to make false reviews. However, if the seller repeatedly violates the rules and makes false comments, the platform will terminate the cooperation with the seller. This is one of the evaluation rules of the wish platform.
If a seller improves the evaluation and ranking of products through false reviews, other sellers will face greater competitive pressure and it will be difficult to achieve good sales results on the platform. At the same time, false reviews can also mislead consumers, making them unable to correctly evaluate the quality and value of goods, leading to consumer dissatisfaction and complaints.
The above content has introduced in detail the evaluation rules of the wish platform. There are many rules on the platform. Sellers need to carefully understand the rating rules, because as long as the seller’s store is rated, they can obtain the platform’s rating. Traffic support. However, sellers need to abide by the rules when operating their stores to avoid adverse effects on their stores due to violations.