Whether you are opening a store on Taobao or Amazon, sellers need to conduct marketing in order to make better profits. So how do Taobao and Amazon marketing strategies compare? This will be introduced in detail below.
The Amazon platform generally achieves inventory concentration through computer systems, which can reduce retail costs and usually generates more revenue than the distribution system, while Taobao mainly faces consumers through telephone orders, retail stores, etc. , pay more attention to efficiency.
The main comparison of marketing strategies between Taobao and Amazon is as follows:
1. Taobao generally makes money through the number of stores, while the Amazon platform mainly makes money through product sales, not through advertising or website promotion. profit.
2. Taobao mainly attracts buyers through frequent and multiple promotional activities, so there are many promotional activities. The Amazon platform generally attracts consumers through price, advertising, etc., so it does not frequently conduct promotional activities.
3. Taobao generally adopts low-price strategies, bulk orders, cash rebates, free shipping, etc. for marketing, while Amazon’s marketing strategy is mainly carried out through the development of the website and will not only focus on a certain market. or field.
The operational differences between Taobao and Amazon mainly include the following points:
1. Different operational ideas. If you want to increase sales of products on Taobao, you generally need to pay a lot of promotion costs. Amazon pays more attention to the quality of the products, so the promotion costs are relatively low.
2. The operating entities are different. Taobao mainly operates through stores, and buyers are more likely to remember stores. Amazon mainly operates through products, and buyers generally pay more attention to products than stores.
3. Buyers have different openness. Taobao sellers generally can obtain detailed information about buyers and can remarket, while Amazon generally does not allow sellers to contact buyers privately. Sellers can only contact buyers through in-site messages.
The above content has introduced in detail the comparison of the marketing strategies of Taobao and Amazon. Taobao and Amazon belong to different trading platforms, so the sellers’ marketing strategies are also different. Sellers need to choose a suitable platform to open a store based on their actual situation so that they can make profits quickly and effectively.