Amazon Platinum Seller refers to a seller who sells goods on the Amazon platform and reaches a certain sales volume and seller evaluation. To become a platinum seller, you need to meet certain conditions and enjoy many exclusive services provided by the Amazon platform.
1. Conditions for becoming an Amazon platinum seller.
To become an Amazon Platinum seller, you need to meet the following conditions:
1. The seller account must be a Professional Seller Account.
2. In the past 12 months, sales must reach US$300,000 or higher (in the European market, sales must reach €250,000 or higher).
3. In the past 12 months, the order return rate must be less than 1%.
4. In the past 12 months, the average seller evaluation score must be 97% or higher.
If a seller sells products in multiple Amazon marketplaces at the same time, they need to meet the above conditions in each marketplace to become a platinum seller.
2. Advantages of Amazon Platinum Sellers.
Becoming an Amazon Platinum seller can enjoy the following advantages:
1. Dedicated sales consultants: Amazon will assign dedicated sales consultants to Platinum sellers to help them optimize sales strategies and improve sales efficiency.
2. Higher product display weight: Platinum sellers’ products will receive higher display weight in search results, making their products easier to find for buyers.
3. Higher sales limit: The sales limit of Amazon Platinum sellers will be increased accordingly, giving them greater room for development.
4. More sales tools and analysis tools: Platinum sellers can use more sales tools and analysis tools for free to help them better manage sales and analyze business data.
5. More advertising and promotion opportunities: Amazon will provide more advertising and promotion opportunities to platinum sellers to help them increase sales and brand exposure.
3. How to become an Amazon platinum seller.
To become an Amazon Platinum seller, you first need to become a professional account, and then meet the conditions for becoming a Platinum seller by increasing sales, reducing return rates, and increasing the average seller evaluation score. After meeting the conditions, Amazon will automatically upgrade the seller’s account to a platinum seller and enjoy corresponding advantages and services.
In addition to meeting the conditions naturally, sellers can also improve their sales and evaluations through the following methods:
1. Optimize product information and descriptions, and improve product quality and service levels.
2. Use the advertising and promotional tools provided by Amazon to increase product exposure and sales.
3. Maintain good customer relationships and respond to buyers’ inquiries and complaints in a timely manner.
4. Pay attention to managing your own inventory and orders, process orders in a timely manner and ensure on-time delivery.
In short, to become an Amazon Platinum seller, you need to meet certain conditions, and you also need to improve your sales and reviews by optimizing your products and services. Becoming a platinum seller can enjoy more services and advantages provided by Amazon, helping sellers improve sales efficiency and business levels. If you are a seller on the Amazon platform, it is recommended to meet the conditions for becoming a platinum seller as much as possible to gain more advantages and opportunities.