Many Amazon sellers often get stuck in keyword dilemma when operating on multiple sites. How can sellers effectively solve these problems?
1. The role of long-tail words can be made more important and become the main force, but at the same time, diversity must be taken into account.
When sellers set keywords for each website, sellers can use long-tail words as the main position to get as much natural traffic as possible. When the budget is sufficient, accurate traffic words can be placed appropriately.
PS: It is recommended not to give up broad keywords. This is an important channel for sellers to compete for mid- to late-term traffic.
2. Sellers encourage tail words to cultivate excellent natural traffic, thereby increasing the number of natural orders.
Generally speaking, sellers will choose keywords from long-tail words based on exposure, and through accumulation, they will gain a background understanding of the seller’s products, thereby creating new paths and promoting the natural ranking of the overall keywords.
So, how to apply theory into practice based on the actual situation of the website?
1. Take the European station as an example
Since the keyword search volume of the European station is generally low, it is particularly important to collect and accumulate traffic through long-tail words. When placing long-tail words, sellers usually adopt a placement strategy of bidding high first and then low. What is this? Use high bidding to gain high advertising exposure, and make key investments in long-tail keywords that convert well.
Natural key investment long-tail words for natural ranking tracking. If the natural ranking is relatively high, you can consider lowering the bid; if the performance is poor, investigate its competition; if it continues to be poor, the seller can give up. Keep your bids low, continue to drive traffic to the bottom of the page, and free up more budget for other ads.
2. Take Japan as an example
With 126 million people, Japan is a major market for Amazon, with huge market potential and high customer loyalty. Therefore, Japan is an important battlefield for sellers to build their brands. For new Japanese sites, sellers recommend using long-tail keywords with less competition and low prices, and using product promotion ads to accelerate their growth, so that they can be delivered accurately and increase natural traffic.
In addition to keyword placement, what other practical tips are there for multi-site operations?
In multi-site operations, it is recommended to do the following three tasks:
1. Self-examination must be carried out before placement to help ads avoid pitfalls smoothly;
2. Pay attention to the visual work of the seller, especially the A+ page;
3. Pay attention to the operation of the brand flagship store.
In multi-site operations, sellers are advised to do as the locals do, so that the seller’s website can truly become a local.
Take Japanese websites as an example. Since Japanese buyers have higher requirements for product quality than buyers from other websites, when selecting products and designing product detail pages, they need to pay more attention to product detail display and product teaching, and optimize product packaging design.
In addition, there is an important small detail: Amazon creative layout on computers and mobile terminals, product key descriptions are in the opposite position to the A+ page. When laying out the product details page, sellers can make targeted adjustments based on the habits of the two ports.