The sales of each product have its regional characteristics, especially the climate and humanistic characteristics of some regions, which will have a considerable impact on the sales of this product. Next, let’s take a look at the specific regional factors that will affect product sales.
1. Climatic Characteristics
Analyzing the climatic characteristics of the country where the sales market is located can bring certain help to our sales of products. Many people think that this step is ineffective and believe that for many manufacturers, the climate of the country where the sales market is located does not seem to affect their production.
For example, there is a product called “Outdoor Rainproof Barbecue Grill”. Within the scope of normal people’s understanding, since it is raining, there is no need to go to the outdoor barbecue. But this product still appears and sells well. Why is this? Because this product is mainly sold to the UK. As we all know, the climate in the UK is a temperate maritime climate, which is characterized by being warm and humid, and it may rain at any time, so this product was developed to cope with this climate in the UK.
If a factory can develop products that adapt to the local climate, wouldn’t such products be the profit we mentioned above? Moreover, this profit model may also become your mainstream model. When your profit model becomes your mainstream model, your profits will increase greatly.
So, if you want to market in a certain area, first analyze the climate characteristics of this area. Especially in countries like Europe and Japan, which are not particularly large in area, this is very important. For example, for the Australian market, which was gradually opening up when this book was written, we also need to pay special attention to the climate characteristics of the southern hemisphere.
2. Public holidays
We also need to consider the public holidays in the country where the sales market is located, because there are not so many people’s holidays abroad, so these public holidays are very important. There are relatively few holidays in Europe, so every holiday is important. In this country, if you miss one, you really have to wait half a year.
Everyone should sort out and form a list of annual holidays in major countries. Keep this date in mind and prepare for promotions before this holiday comes.
3. Seasonal applicability
We also need to analyze the seasonal applicability of the product, such as selling swimsuits, beach shorts, mosquito repellent and sunscreen, sunglasses and summer clothing in summer. , in winter you need socks, gloves, snow boots and ski equipment. However, we need to remind everyone that if you want to sell to the US market, you must understand the sales characteristics of the US market.
The purpose of analyzing seasonal applicability is to figure out the season in which your product should be invested more energy, to figure out what to sell in which season, investment in advertising, recruitment of evaluators, etc. Get ready before the current product season hits.
4. Living habits of people in different regions
It is also necessary to analyze the living habits of people in the city where the sales market is located. Take the United States as an example. Americans naturally like some outdoor sports and adventures. , so the sales of various outdoor sports products are very good in the United States. You know, in 2016, the United States spent as much as 930 billion U.S. dollars on outdoor sports. You may not find a larger consumer market for outdoor products than this.
I would also like to mention the seasonal issue mentioned earlier. According to normal logic, we will not sell large quantities of summer products such as ice jackets and beach pants in winter.
But through Google Trends, we can clearly see that products like swimsuits actually have a pretty good search volume during the off-season, which we take for granted. In addition, it is difficult to buy summer products in offline malls at this time, so this type of off-season products is a good opportunity in winter.
Why does this happen? This is still related to American living habits and geography. The United States is a country with a relatively large land area and a long coastline, so Americans are accustomed to vacationing on warm beaches in winter. So it can be analyzed from this point that it is very important to understand a product carefully.
The living habits of people in each country are different. If you want to understand the living habits of a country, first, you can go to see which products are more popular in this country; second, you can find some local products. Compare popular discount-type forums (Google can help us) and see what the most popular products are on these discount websites.
5. People’s Purchasing Power
Each country has different levels of wealth and poverty, which determines what price range we need to consider selling products to and to which countries. You can make a reference by observing the prices of products on mainstream shopping websites in this country, so that you can know whether your products at this price will have good sales in this country. This is especially important for an economically underdeveloped region.
So, these steps can help us check whether these products are suitable for the countries where we are currently preparing to sell them. Please be sure to strictly follow these standards when selecting products, and do not miss any of them.