There are many sellers who have opened stores on Amazon, and there are also many sellers who have just entered Amazon. This article will share with you what it takes to open a store on Amazon. When optimizing your product listings, you should pay attention to the following three issues. Because these three issues will affect our optimization effect and product ranking.
1. Pay attention to the optimization of product titles and avoid stuffing keywords.
In list optimization, keywords are a very important factor. Putting keywords into our product lists reasonably and accurately can improve the ranking of keywords and improve the results brought by keywords. Traffic and orders, but faced with some product keywords that are suitable for us, sellers don’t know how to choose and want them, which can easily lead to problems with product title words.
Note that product list optimization cannot accumulate our keywords and must make choices, because our products not only have a good ranking, but also allow consumers to see and click, so our titles need to satisfy consumption Readers’ reading habits require logic, so that consumers can clearly understand what our products are and what their functions are when they see the title and pictures. If keywords are piled up, there may be logical confusion and consumers will give up clicking to view.
2. Pay attention to product label optimization and adjust product prices.
Our product prices need to be adjusted during operations, but when adjusting our product prices, sellers should pay attention to our price fluctuations, which should not exceed 30%-40%. The Amazon platform has fair bidding principles, and illegal price adjustments will affect the health of our accounts.
Of course, it is not recommended to adjust product prices frequently. When you want to change the price, you can do it through discounts and discounts.
3. Pay attention to frequent changes in product listings.
Although we need to optimize and adjust listings in operations in order to continuously optimize our product rankings, please note that adjusting our listings may lead to a reduction in listings, causing the listings to lose their original rankings. Therefore, when optimizing listings, it is recommended not to move them, but to make local fine-tuning, especially for those listings that are already ranked.
At the same time, the same is true for image optimization. When changing pictures, you can also consider using A and B tests to check which picture performs well and decide which picture to use.
The above are the aspects that need to be optimized when opening an Amazon store shared with sellers. Our goal in opening a store on Amazon is to sell our products to consumers around the world, so optimizing our products is very important. The above three points are problems that some Amazon sellers will encounter during the optimization process. It is recommended that we pay attention to avoid them. Finally, for the optimization of Amazon listings, it is recommended that you optimize before going online instead of making major adjustments after going online. I hope the above content is helpful to sellers.