I believe everyone knows the product selection principles of Shopify independent stations. Next, I will sort out and summarize the product selection methods after studying hundreds of independent stations and operating more than 30 independent stations. When you use these product selection methods, you must also combine product selection principles. Both are indispensable.
Selecting products through Facebook
1. The principle of selecting products through Facebook
Facebook is the top three most visited website in the world. As of June 30, 2020, Facebook’s global monthly active users (MAU) exceeded 2.7 billion, a year-on-year increase of 12%. At the same time, Facebook’s daily active users (DAU) reached 1.79 billion, a year-on-year increase of 12%. According to a survey by the Pew Research Center, 74% of adults who use Facebook in the United States log in to Facebook at least once a day. In addition, more than 50% of American users log in to Facebook multiple times a day.
Currently, Facebook has become the mainstream social media in European and American countries, and many independent Shopify sellers use Facebook to attract traffic. As everyone knows, Facebook itself is also a good product selection channel for Shopify independent sellers. Why? Because there are many independent website sellers promoting their products on it every day. You can also check as an ordinary user what products they are promoting, what the advertising materials are like, how the advertising copy is written, and Social Proof ( How about the user’s likes/comments/retweets, etc.) for this ad.
2. Product selection process through Facebook
Log in to your Facebook account using a computer. Logging in on the computer is more convenient for subsequent operations.
The page after logging in is usually the Feed page (the homepage dynamic page, similar to the page you see after logging in to Weibo). If it is not this page, then you can click the house icon in the picture to enter the feed page.
Scroll down the page and pay special attention when you see posts with the word “sponsored content” or “Sponsored” appearing in dynamic content. Because this is the advertisement that other sellers place on Facebook, and the advertisement may be either a picture post or a video post.
The following steps are very crucial. If you find a post about a product that is interesting, or the post has good social proof, such as hundreds of comments and hundreds of reposts, you can like or add it to your favorites. , then click the Go Shop button. Here is this basketball shoe advertisement as an example.
Enter the product landing page or product catalog page in the advertisement.
Find any product and click the “ADD TO BASKET" button or the “ADDTO CART” button to add the product to the shopping cart.
Click “PROCEED TO CHECKOUT" button to enter the checkout page.
After the checkout page opens, close the page.
In this way, Facebook will recommend more shopping ads to you. New sellers will learn a lot if they browse Facebook’s feed page and other independent sellers’ websites every day. I found several “hot” products through this method.