Many foreign trade companies have used Facebook as an essential tool to enter overseas markets. However, most companies have not really mastered the skills of operating Facebook. They blindly imitate other big brands, but it is difficult to achieve the desired results.
The following are some Facebook content management tips to help sellers improve the interactivity of Facebook homepage posts.
1. Choose the best post format
There are many ways to post on your Facebook page, such as asking questions, posting links, posting pictures, giving free gifts, posting Video, publish discount coupons or discount offers, etc. According to statistics, posting posts in the form of asking questions and posting pictures will attract readers’ attention and gain higher interaction than posting posts using other methods such as videos and links.
2. Use Instagram to post pictures and texts
Instagram (photo wall) is a social application that runs on the mobile terminal. It allows users to post pictures in a fast and beautiful way. and fun ways to share the pictures you capture at any time with your friends. If your marketing strategy is to use pictures to attract readers’ attention, then Instagram is definitely a powerful tool. It allows sellers to publish beautiful posts with pictures and texts on Facebook, which in turn helps sellers get a wider response.
3. Creative content
If a company just blindly introduces products on Facebook, such as product functions, prices, product features, etc., it will easily arouse fans’ resentment. Fans prefer to pay attention to creative content, so it is best for sellers to add their own creativity when posting information, so as to gain more attention.
4. Calling fans for interaction
To increase social media interaction, sellers can proactively launch some activities on their Facebook homepage to inspire fans to participate, such as calling fans to participate in voting. Generally, posts with novel content and able to arouse the enthusiasm of fans are more likely to become hot posts.
5. Make good use of white space
It is to ask a question and then leave a blank for fans to fill in the blank. If the question is asked well, it can arouse enthusiastic comments from fans, and then the seller can respond and interact in a timely manner, which can also stimulate the enthusiasm of fans.
6. Choose the best time to post your posts
Sellers want to get the highest interaction rate when posting posts on Facebook. According to relevant surveys, the interaction rate of users on Facebook on Saturdays and Sundays is much higher than that from Monday to Friday, because generally speaking, people tend to spend more time using Facebook during holidays, and Facebook marketers also Posts are rarely pushed on weekends, and the competition for posts is relatively low. Therefore, sellers can choose to send their posts on weekends, which will help get a higher interaction rate. In addition, sellers also need to pay attention to the time period of posting. Be aware of the time zones where your target audience is located and the time differences in each time zone. Without knowing the peak browsing time of the target audience on Facebook, sellers can post at different time periods for testing, and finally summarize the time period with the highest interaction rate and post during this time period.