When the seller optimizes the main image, do not directly replace the first one. First upload the optimized image to the second main image, and then exchange the second and first main image after 3 to 5 days. After the replacement, do not delete the previous main image first, and observe whether the click-through rate of the data has improved. If the click-through rate is not as good as the previous picture, promptly replace it with the second picture; if the click-through rate improves, delete the previous main picture from the second picture.
In order to quickly optimize the main image and increase the click-through rate, sellers can upload 2 images at one time and use the through-train creative main image. After testing the main image to generate a click-through rate, the tested main image can be combined with the second one. A picture is swapped.
If the main picture is missing and there are not enough 6 pictures, the seller can upload the missing pictures in one go. It is recommended to observe more data when optimizing the main image. Each product can only optimize one place at a time.
How to optimize correctly
Do not replace all details page images at once. It is recommended to add 1 to 2 images at a time, observe the exposure and conversion data for 5 to 7 days, and wait for the data Add the second time after stabilization.
It takes a lot of time to optimize the pictures on the detail page, so it is recommended that the uploaded product pictures should be high-definition pictures so that they will not be replaced when optimizing the product later. You only need to add the corresponding selling point pictures and comparison pictures. .
If the previously uploaded product pictures fail to highlight the selling points of the product and the pictures need to be replaced as a whole, it is recommended to optimize them in batches. After all, optimizing product information is a long-term work, and there is no need to achieve “perfection” at one time.