Associating templates is a crucial step. Which products should be associated to make the template become “marketing”? First, classify the products: hot-selling models, ordinary models and new models.
●Hot-sellers: Products that are continuously sold in the store, or products with the most visitors.
●Ordinary models: products that are occasionally ordered in the store, or products that have fewer visitors.
●New models: products that have just been uploaded and have not been tested yet.
Associate different products at different times. If a hot-selling product has many visitors, sellers can use it as a test market for new models. The associated products are divided into newly uploaded product information, hot-selling products, peripheral products, similar products, etc.
1. Newly uploaded product information
Generally, only hot-selling products will be associated. When new products are first uploaded, there is not much traffic, so it is necessary to use the traffic of hot-selling models to test whether the new products have market potential. The test cycle is about 15 days. Of course, there must be a certain relationship between hot-selling products and new products.
For example, if the new product is a pet leash, it is recommended that the best-selling product be the same type of pet leash or surrounding pet supplies. There should be a connection between the main product and related products, so that the traffic attracted will be shared, otherwise it will be a waste of the traffic drainage effect of hot-selling products.
You don’t need to do associated marketing for new products, because new products have almost no traffic, and even if you do associated marketing, the effect will not be very good.
2. Hot-selling products
All products can be associated with hot-selling products. Why are hot-selling products so popular? Because the audience is large and recognized by the market, buyers may not be interested in the main product, but they like the hot-selling products that are associated with it.
Hot-selling products are mainly related to peripheral products or similar products. After all, hot-selling products attract traffic to the store.
3. Peripheral products
The store belongs to multiple sub-categories, and the best-selling products are related to peripheral products, such as jewelry categories, 3C digital categories, etc. For example, the main product is a ring. Peripheral products that need to be associated can be necklaces, earrings, bracelets and other products.
Generally, the click conversion rate of popular products is relatively high. When buyers purchase the main product ring, they may purchase it together with peripheral products such as necklaces and earrings. After all, cross-border e-commerce has a long logistics cycle, and there are also coupons that attract buyers to purchase multiple products. When buyers purchase multiple products, not only are the prices affordable, but they can also receive the goods at the same time, killing two birds with one stone.
4. Similar products
The store belongs to a single category. Most of the stores belong to the same type of products, and the best-selling products are associated with similar products. For example, in the women’s clothing category and luggage category, the main product is women’s down jacket, the related products are similar to the main product, and the product prices are similar.
When a buyer wants to buy a down jacket, he will choose a style he likes and the price is within an acceptable range. Therefore, sellers should recommend more products similar to the main product to buyers. It’s just that the styles are different for buyers to choose from, giving buyers a choice, and the prices are within the buyer’s acceptable range. For example, the main product sells for $30, and the recommended products range from $20 to $40.