There is a shadow of trade liberalization behind cross-border e-commerce. Massive international parcels are delivered freely around the world through various channels. This liberalized circulation of goods may break the trade status and economic order between countries. dynamic balance, and further trigger a new round of redistribution of market shares in various countries around the world.
Some countries with underdeveloped economies and immature e-commerce growth environments will inevitably be at a disadvantage; brands in developed countries have always been in a strong position, and the ground for cross-border e-commerce is very fertile. They are free A staunch supporter of trade; China, as a major manufacturing country, assumes the mission of being the world’s factory. The smooth development of cross-border e-commerce will definitely make China receive huge dividends; however, for countries such as Russia and Australia, cross-border e-commerce The development of the commercial industry is not so optimistic.
Russia not only stipulates that cross-border e-commerce tariffs for international packages worth more than 7,000 rubles (approximately RMB 767) will be increased to 30%, but also strictly controls the number of packages sent by express companies DHL and UPS. The number of customs declarations and imports on the same day shall not exceed 5 times. This is another country to impose restrictions since Argentina restricted cross-border e-commerce. It is intended to maintain the competitive advantage of the country’s retail industry with international competitors in the same industry while reducing the loss of domestic funds.
While Australia is facing difficulties in exports, the scale of imported cross-border e-commerce has repeatedly hit new highs. In 2007, its online retail scale reached more than 27 billion yuan, and by 2012 the total scale reached nearly 46 billion yuan. More than 75% of this huge figure was brought about by imported cross-border e-commerce. The constant complaints from the country’s retailers, coupled with the continued economic downturn, have made Australian politicians tense their nerves, and gradually they have begun to restrict the development of cross-border e-commerce.
◆Difficulty in cooperation among various countries
To achieve the rapid development of cross-border e-commerce, we must rely on the support of relevant policies and infrastructure from countries in the industrial value chain, such as , strengthening the country’s customs clearance efficiency, parcel processing and sorting capabilities. At present, the global economic downturn has made some countries unwilling to deal with matters related to cross-border e-commerce. Coupled with the lack of funds, some countries interested in developing cross-border e-commerce are also unable to do so.
In addition, a major barrier that restricts the development of cross-border e-commerce companies is that countries have serious differences in customs standards for quality inspection, taxation, supervision, etc., and they all tend to follow their own trade management way to manage. The lack of active cooperation at the national level makes it difficult for cross-border e-commerce to survive and develop under various restrictions. Even if there is strong market demand, cross-border e-commerce that grows in the cracks will hardly become a success.
The different attitudes adopted by countries towards cross-border e-commerce will have a decisive impact on the development of cross-border e-commerce. Whether the country’s attitude towards cross-border e-commerce restricts or supports it to a large extent It depends on the impact of cross-border e-commerce on the domestic economy. Under such circumstances, the postal parcel route of traditional cross-border e-commerce is destined to be restricted by the state, and the living space will become increasingly narrow. In the future, in the cross-border e-commerce industry, the decisive battle between Amazon’s FBA, Alibaba’s AliExpress’s channel integration, and eBay’s logistics integration will become more intense in the near future.
The traditional cross-border e-commerce model will not die out in the short term. Some merchants engaged in cross-border e-commerce have achieved certain development with the help of third-party trading platforms and various online promotions and marketing. Not impossible. But for ambitious entrepreneurs, it should be noted that the living space of the traditional cross-border e-commerce model will be compressed smaller and smaller, and may even completely withdraw from the stage of history in the next few years.
◆Countermeasures: Implement brand localization operation model
The mainstay of cross-border e-commerce is still some powerful traditional brand companies and retailers. To achieve China’s international brand The strategy urgently requires these traditional enterprises to stand on the international stage and use their brand advantages and business strategies accumulated over the years to show the style of major national enterprises on the international stage of cross-border e-commerce. When they can promote their carefully cultivated brands to the world, it means that China’s road to international branding will be smoother in the future.
China’s international brands and cross-border e-commerce companies represented by Pentium Electric are a new force emerging in China on the international stage. Pentium Electric has developed from a former OEM to a current brand owner, and has accumulated The brand advantage can just make use of this new wave of cross-border e-commerce to sail towards the international stage.
To this end, Pentium should actively absorb the operating strategies of excellent international e-commerce companies. First of all, you can choose a suitable third-party platform as your online presence. At the same time, combined with the official platform operation strategy, you can find some areas that can be quickly penetrated to realize the localized operation of the brand.
It is foreseeable that the next few years will be a critical period for traditional enterprises to deploy cross-border e-commerce. Traditional enterprises and retailers can accelerate their own e-commerce process through the acquisition of e-commerce companies, quickly seize market share, and gradually expand their industry leadership and voice.
Therefore, domestic Taobao brands and even some leaders who have an absolute leading position in the field of cross-border e-commerce will be at risk of being acquired. With strong financial support, some companies have already begun acquisitions. For example, Global Tesco has been acquired by Baiyuan Pants Industry, and sports brand Anta has also released signals to acquire cross-border e-commerce, leading the transformation of a number of traditional companies. Upgraded new storm.
Some strong traditional companies should look at the world stage and not just limit themselves to building overseas warehouses and localized operations. They should also be good at using the power of capital and actively use acquisitions, mergers and other means to seize overseas markets. By fighting closely with local companies overseas, they control mainstream foreign sales channels and compete for media resources, and engage in public relations battles to attract local consumers.