Chapter 2
A foreign trade platform not to be missed
Amazon
Key points of this chapter:
Amazon platform and domestic e-commerce The difference between business platforms and how to register an Amazon account
The difference between Review and Feedback
The flywheel theory once and for all
The necessity of registering overseas trademarks
Who are operating on the Amazon platform now
How to tap into the advantages of operating on the Amazon platform and warning of failure cases for new and old Amazon sellers
Traditional manufacturing companies transform into cross-border e-commerce Road
2.1 The difference between Amazon platform and domestic e-commerce platform
Amazon is the largest e-commerce company in the United States. It was founded by Jeff on July 16, 1995. Founded by Jeff Bezos in Seattle, Washington, it was originally a book company. Later, through continuous investment and acquisitions, it became the world’s largest online retailer. However, Amazon became well-known to Chinese people only after it launched its global store opening project in 2012-2013.
Domestic e-commerce platforms are several large e-commerce shopping platforms that we are familiar with, such as Taobao, Tmall, JD.com, Suning.com, Yihaodian, etc., which are pure online e-commerce shopping platforms. , I believe everyone has done shopping on it, so I won’t elaborate on its characteristics here.
The differences between the Amazon platform and domestic e-commerce platforms are as follows.
(1) The nature of the platforms is different. Amazon is a global online retailer, a big data company, and a cloud computing and cloud solutions company. The domestic e-commerce platform is just a pure e-commerce shopping platform.
(2) The consumer markets they face are different. For Chinese sellers, Amazon is an export cross-border e-commerce platform. In layman’s terms, it sells products made in China to overseas markets and can directly contact overseas end consumers; while domestic e-commerce platforms face domestic consumer market.
(3) The concept of the store is different. The Amazon platform emphasizes product-centeredness and does not have the concept of a store. This is the key point. Many large sellers in the United States only have a few products, and even one product can generate millions of dollars in sales a year. This is very different from domestic Taobao sellers who list dozens or hundreds of products every day. This is also a new seller. This platform is a very uncomfortable place. When buyers buy things on Amazon, they will only look at the seller’s brand, but will not remember the seller’s store name, and have no concept of visiting the store. Domestic e-commerce platforms (such as Taobao, which people are most familiar with) first open a store for free, then decorate the store, then put their own products on the shelves, and finally start selling.