In Thailand, the most popular category is clothing, and locals love Hawaiian-style clothing and retro prints. In addition, personal decoration (such as sunglasses, necklaces, earrings and bracelets, etc.), care products, and cosmetics also account for a high proportion of the e-commerce market.
Vietnam has nearly 100 million people, and its consumption habits are very close to those of China. The main consumer group is between 18 and 34 years old, and they spend an average of 2.5 hours a day on social media. In 2018, Vietnam’s e-commerce market generated revenue of nearly US$3 billion and is expected to reach US$15 billion by 2025. The best-selling products in the Vietnamese market are Korean women’s clothing, fashion accessories, children’s clothing, beauty products, etc. The main hot-selling electronic products and accessories are Apple mobile phone cases, screen protectors, data cables, chargers, electric fans, and headphones.
The Philippines is the second most populous country in Southeast Asia. Its per capita GDP is about US$3,430, which is equivalent to China’s per capita GDP level in 2008. The main consumer group is between 18 and 25 years old. The Philippines is a market that has been ignored by many sellers. The economy is relatively weak, but it has a lot of room for development. The GMV of the Internet economy only accounts for 1.6% of GDP, which is far lower than other countries in Southeast Asia. The ratio of GMV to GDP of the Internet economy in Southeast Asia as a whole, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Philippine buyers prefer European and American-style products, and there is a large market for glasses, watches, clothing, etc.