Although the market for popular products is vast, it often means there are many participants. If we want to compete in the “Red Ocean” market, we not only need to refine our selling points from multiple parties, but also need to have strong promotion and operation capabilities. If we choose unpopular products, then the competition we face will become smaller, but the audience will also become smaller. This requires us to have sufficient external promotion channels to increase product awareness, which is also very difficult. Therefore, we must be cautious in choosing popular and unpopular products. A reasonable selection method is to choose subdivisions in popular categories and choose products with greater coverage and fewer competitors.
The degree of competition for products can be queried from the product search results on the Shopee platform. In general, the fewer search results, the less competition. We also need to consider whether there are strong competitors in the vertical category in the search results. Searching for “bluetooth earphone” displays 100 pages of search results.
In addition, we can also use the “Google Keyword Planner” to check the competition level of the product, as well as related keywords and competition level.
After understanding the competition of the product, we also need to identify potential competitors. We can search for our potential products in the search box of the Shopee platform, learn about sellers with better sales and reviews, especially sellers of products ranked on the first page, and analyze the number of fans of competitors, product categories, titles, descriptions of promotions, etc. , in order to prepare for product selection, pricing, activities, etc.