Cross-border e-commerce products need to be selected at least a quarter in advance. It takes a certain amount of time to accumulate and optimize new products from development to officially becoming products that meet platform standards. A rough calculation shows that it takes 3 to 6 months for a cross-border e-commerce seller to become profitable. The homepage of the website on the Amazon platform does not have large-scale intrusive advertisements, and it attaches great importance to the user’s shopping experience.
From the perspective of cross-border e-commerce seller groups, many companies operating on the Amazon platform only have 3 to 5 people. There are also many individual sellers, and there are very few Amazon sellers who operate as a company. Therefore, the bonus period of the Amazon platform has always existed, and the operation methods and product selection methods used by sellers will directly determine whether they can succeed on the platform.
First of all, Amazon has recently dealt with a large number of sellers who had previously cheated on their orders and had bad records. The handling of the Amazon platform can be understood as a warning to opportunistic sellers, and it is hoped that new sellers can operate in compliance.
Secondly, intermediary companies without any products will be eliminated by the market. A company that purchases products from 1688 and Taobao and uses Google Translate to directly upload product information to the platform has no competitiveness at all. It has no products, no funds, and no supply chain. It can be seen from the mergers and acquisitions of some large sellers that many cross-border e-commerce companies are listed on the New Third Board. What will these companies do after raising funds? Obviously, they will use capital to crush weak sellers. The market is changing. Now is no longer the time to just put a few products on the shelves and make a profit.
Therefore, in the future, cross-border e-commerce should deeply explore vertical categories, create vertical market segments, and explore potential products.
Vertical supply chain is the core.
First, future cross-border e-commerce must not only develop new products, but also develop product lines. A difference of one word means a thousand miles of error. When middlemen companies develop products, they look for hot-selling products on various platforms, and find products with the lowest spot prices on Taobao and upload them to the platform. And developing a product line is a professional matter. If you sell jeans, sell a range of jeans. If you sell bed sheets, sell a series of bed sheets. The colors and styles can be changed, but it must be a bed sheet product line. It’s not about developing jeans today, sheets tomorrow, and backpacks the day after that. This will never create its own supply chain advantage.
Second, upgrade and transform existing hot-selling models. After a seller has operated a product for a period of time, there will be some natural comments, that is, Reviews, especially 1-star and 2-star negative reviews. You must learn to update your products based on these natural reviews. This collection of consumer feedback on products through the platform is a flat supply chain management method after the combination of the Internet and foreign trade. Market reviews after product sales are fed back to the factory, like this Only products can truly meet the taste of consumers. Let the enterprise maintain an invincible market position.