Lazada is one of the largest e-commerce platforms in Southeast Asia. Opening a store on the platform is a necessary step for many sellers to expand their business. However, for many sellers, the Lazada store opening process and fees are still confusing. This article will introduce the process and related costs of opening a Lazada store to help sellers easily open this business opportunity.
1. Choose the type of store that suits you.
Before starting the Lazada store opening process, you need to choose the store type that suits you. Currently, Lazada has two store types: small stores and official stores.
1. Small stores.
Small stores are a platform suitable for small and medium-sized sellers. Generally, small and medium-sized enterprises with weak qualifications, low frequency and small inventory choose this method of marketing.
2. Official store.
The official store is a platform suitable for large brands and companies to emphasize brand promotion. However, registering with the official store is more demanding and expensive.
2. Create a new account and fill in the basic information.
After completing the selection of store type, the next step is to register a store account. To create an account, you need to visit Lazada’s official website and click “Register”. During the registration process you will need to provide some basic information, including information about your store and products.
3. Apply for identity verification.
After providing basic information, you will need to submit some identity verification materials to Lazada to verify your account. The main verification materials include.
1. Business license or company registration certificate.
2. Required tax registration certificate.
3. Personal or company bank account information.
4. Store settings.
After completing authentication, the next step is to set up your Lazada store. This includes setting a name, description, and categories for your store, as well as setting prices and inventory for your products. You can also optimize the appearance of your store to your liking.
5. Obtain product certification.
After submitting your store information and settings, you need to obtain product certification in order to sell products on Lazada. You need to provide detailed information about all products for sale, including product names, pictures, prices, etc.
6. Pay fees.
Before obtaining product certification, you need to pay a certain Lazada fee. These fees include:
1. Settlement fee: Lazada needs to register and review your store. The fee is about 500 yuan, but the price may be adjusted at any time.
2. Platform commission: The platform commission is about 15%, and there may be discounts for big brands.
3. Logistics costs: Some sellers choose to be responsible for delivery themselves, while others use Lazada to provide delivery services. The cost difference may be large.
7. Start selling.
Once your store setup and product certification are complete and the relevant fees are paid, you can start selling products on Lazada.
8. Things to note.
During the process of opening a Lazada store, paying attention to the following things will make your experience smoother.
1. Understand the store types and choose the store type that suits you.
2. Provide accurate and true information and strictly abide by Lazada’s regulations.
3. Reasonably control various expenses and formulate reasonable business strategies for your store.
4. Provide high-quality products and customer service.
5. Maintain good business reputation.
Opening a store on the Lazada platform is a good way to expand your business, but the store opening process and fees on the platform are still a problem for many sellers. This article introduces the process and costs of opening a Lazada store, including selecting the store type, filling in basic information, submitting identity verification materials, store settings, product certification, and fee payment. In addition, some precautions are provided to help sellers open a store on Lazada and operate it successfully. In the vast e-commerce market, opening a store is a necessary step to expand business. After obtaining a Lazada store license, sellers need to work on optimizing their products and services to increase sales and profits. However, only by operating in compliance with regulations and formulating effective business strategies can we obtain long-term benefits and development in market competition. The Lazada platform will continue to be an important way for sellers to expand their business. While committed to providing customers with high-quality goods and services, it also hopes that sellers can achieve growth in business value and benefits through the store platform.