Reasons for Amazon accounts being closed
I have seen a survey report on Amazon sellers before. Among them, having their account closed by Amazon is the most worrying thing for all sellers. Account closure must be caused by some kind of illegal operation by the seller. Only by avoiding these problems in daily operations can you go further on the Amazon platform. Here are some of the most common mistakes new sellers make.
1. Account association
In order to ensure a fair competitive environment, the Amazon platform prohibits the same seller from using multiple accounts. This is also to prevent the platform’s products from being duplicated and causing bad sales. Shopping experience, so the same seller can only register one Amazon account
. As a big data company, Amazon will use various means to identify whether sellers have multiple accounts. For example,
Identification is based on whether the login password is similar, whether the network IP address is the same, whether the registration information is the same, and even the cookie information of the computer will be saved to identify whether the seller has the same operating habits. Through the seller’s typing speed, typing habits, and fingerprint identification.
It should be noted that one set of information can register an account for the North American site, the European site, the Japanese site, and the Australian site, and the same set of information can be used to register different site accounts, even if operating on the same computer It won’t be related either. Association refers to two accounts on the same site, such as two North American site accounts, two European site accounts, etc.
2. Co-selling and infringement
Co-selling is a unique feature of the Amazon platform that distinguishes it from other platforms, that is, sellers do not need to create separate listings. Products can be sold by simply following the listings of other sellers, but there are also many violations in following listings. For example, if the product being sold is a product for which the seller cannot obtain the supply, and the product being sold is the product of the brand owner, any follow-up sale without the consent of the brand owner is an infringement.
Infringement is a red line on the Amazon platform, because Amazon is an American company, and Americans attach great importance to the protection of intellectual property rights. If a seller commits any infringement, his account will be closed. Intellectual property rights include brand trademarks, appearance patents, invention patents, etc.
3. Selling fake goods
The Amazon platform does not allow fake goods. For example, if a seller sells Apple data cables, he must have an authorization certificate from Apple before he can sell them. , otherwise it is selling fakes. Some people may think it is too strict. In fact, many Amazon sellers currently sell public model products, that is, products without intellectual property rights. In the past two years, the platform has vigorously supported brand sellers, and many Chinese sellers have slowly begun to register overseas trademarks and operate formally.
4. Too many product returns and negative reviews
The Amazon platform is famous for focusing on buyers’ shopping experience. If the products sold by sellers have too many returns and negative reviews, it means The quality of the product is very poor, resulting in a poor shopping experience for buyers. If this phenomenon persists for a long time, Amazon will at least delete the link to the product, or at worst, directly close the seller’s account.
5. Seller tax compliance issues
There are 9 countries that can be sold on Amazon. In North America and Japan, sales tax needs to be paid. The platform will directly Sales tax is deducted and the rate is low. The United Kingdom, Germany, France, Italy, and Spain are all countries with very complete tax systems. All citizens and individuals must pay taxes legally and compliantly. Many Chinese sellers have a wrong understanding of tax issues and feel that the VAT of up to 20% levied by European countries should belong to their own profits. In fact, the sales unit price of all products sold on Amazon Europe is tax-included, so VAT must be paid, otherwise Amazon will close the seller’s account. It will not be lenient on this point, because no one is above the law. superior.