Infringement is also a dangerous behavior. Amazon’s protection of intellectual property rights is very strict, so sellers should not infringe on their products, otherwise it will be the same as selling fakes.
However, the vast majority of infringements that need to be rescued are caused by not understanding the rights information, or even being framed by others. It can be said that “one person’s infringement is as deep as the sea.” Next, we will summarize several infringement modes and how to rescue them when encountering these infringement modes.
Appearance infringement, patent infringement, brand infringement
Appearance infringement refers to the infringement of product design. If Amazon sends you an email that begins with: We are contacting you because we received a report of design infringement from the right
owner listed below, it indicates that it is suspected of appearance infringement and has been complained about. At this time, you need to be prepared to face Amazon’s review. Appearance infringement is usually caused by the specialized legal teams of some large companies constantly looking for infringing products on various commercial platforms, so sellers should not take chances and think that they are small sellers. , can’t find it on my head. In fact, many small sellers have been investigated for infringement.
Patent infringement generally refers to invention patents. This type of infringement is relatively difficult to prove, so it is rarely seen. Almost no one can successfully prove invention patent infringement.
Brand infringement generally refers to our infringement of other people’s trademark rights, focusing on the infringement of the marks of services or goods. This kind of infringement is also a common type of infringement on Amazon. Amazon usually notifies sellers in this way:
You currently may not sell on Amazon.com because you are offering items that may infringe intellectual property rights or may be inauthentic. Examples of these items are at the end of this email. If you receive an email starting with this one day, it means that your product involves trademark infringement. For this kind of infringement, Amazon will list the specific infringing brands and ASINs at the end of the email. Many people will be confused when they receive this kind of infringement email, “Why are the products I produce infringed?” or “Others are selling it, so why am I infringing it if I follow it?”
Of course , brand infringement may also be caused by the seller’s lack of understanding of the rules. The most typical example is the infringement of Apple peripheral products. If you sell a mobile phone screen protector, you must write it as “screen protector for iPhone x” and never write it as “Phone x screen protector”. Because the former is reasonable, the latter is infringing. In addition, sellers should not write other people’s brands in Search Term. Doing so is also an infringement.