Wish is a very powerful cross-border e-commerce platform. Many domestic sellers have opened stores on Wish to sell their products. During the process of opening a store, sellers must strictly abide by the regulations of the platform and must not sell counterfeit brand products. If any infringement is found, they will face severe punishment. For sellers, it is necessary to understand the relevant rules first. So what are the rules for identifying Wish counterfeiting?
1. Products that directly imitate or copy a certain brand or logo.
If there is a brand logo or brand name, such as D&G. Tommy Hilfiger or Oakleys, it will be considered a fake.
2. Products similar to a specific brand or logo.
Products that use a logo that is similar to a certain brand but not exactly the same will also be regarded by various platforms as deliberately misleading users into thinking that they are buying branded products.
3. Modify products that cover the brand or logo.
Products that are obviously blurred when the seller sells them, or use a brush to cover the trademark logo, are considered fake. If the trademark is displayed in the background of the product image, it will also be regarded as a counterfeit. At this time, regardless of whether it is covered or not, it will be treated as a counterfeit.
4. Products imitate brand designs and patterns.
Some brands will use subtle logos to distinguish them, registering trademarks with unique red sole high heels. Levi’s designs its stitching and puts a red label next to the pocket. In addition, Burberry’s plaid is also a trademark, and products designed to imitate these brands will be regarded as fakes.
5. Celebrity or supermodel products appear.
Although celebrities and supermodels can help promote products, products that use photos of supermodels or supermodels without permission will be considered counterfeit, because many products imitate the clothing designs worn by celebrities.
6. Products with trademarks marked on the pictures.
Some sellers take pictures of products together with packaging boxes, hangers and other items with trademark information, which will mislead consumers into buying them and regard them as fakes.
The Wish platform has strict regulations on sellers’ infringements. Any shortcuts to deceive consumers are strictly prohibited, so sellers must be careful when opening a store.