Creativity is more important than the design itself. When consumers enter the details page to view the product, half the battle is already won, because you have already obtained exposure and traffic through the product title, etc. The main image attracts clicks, which determines whether consumers will contact customer service to complete the final transaction. The details page plays a crucial role.
Look more and study the detail page design of outstanding peers (not limited to Lazada platform, Taobao and Tmall are the best learning reference objects). In fact, the design ideas of the details page and the main image design are It’s the same, except that the main image is a streamlined version, and the details page is an expanded version.
Simplify the core selling points so that consumers will remember them at first sight. Thinking back to when we were shopping and comparing, we finally returned to the product that impressed us most and placed an order to buy it. The reason for purchasing may be a certain functional feature, attractive price, material, exquisite pictures and copywriting, and assured after-sales service. wait. The core selling point of the detailed design of the ZNT headset is Comfortable + Compatible. For a headset product, these two functions are impressive enough. As of press time, the product is priced at 39RM on Lazada Malaysia Mall (Lin Git), rating 4.8, 2091 Ratings (evaluation), 63 AnsweredQuestion (questions and answers).
It is recommended to put the most important information that needs to be conveyed first in the product details description to deepen consumers’ impression. The most common methods are to arouse curiosity and present unique selling points (match the usage scenarios, list the encountered The biggest pain points and corresponding solutions). Help consumers make decisions faster, because consumers don’t have much time to learn about a product that doesn’t appeal to them (especially when shopping on a mobile phone).