There is a selection box on the right side of the Amazon search bar. In this box, you can select “Price: Low to High”. Through this selection, Amazon will consider the lowest price of the product as a very important consideration. At the same time, it will Create a new ranking based on product review scores and rankings.
It can be found that the difference between the lowest price and the highest price of many products is very large (as shown in Figure 5-28). This disparity is not caused by the price difference of the product itself, but a special Operational skills, just add variants in the background and then set a super low price and disable it from display.
It should be noted that the variants that are prohibited from display need to be sold normally at regular intervals (you can choose ultra-low traffic night operation), otherwise their sub-ASINs will not be able to be sold because they are judged by Amazon to be unsaleable. Displays its corresponding ultra-low price.
In addition to the above techniques of setting a low price for the product listing to form a price range, when the product itself is priced high, you can also set a higher price to make the product “not look so expensive.” . This is also a price deception method commonly used by Japanese retail king Toshifumi Suzuki (founder of Japan’s 7-11 convenience store).