The top five countries in terms of AliExpress sales are: Russia, Brazil, Spain, the Republic of Indonesia (referred to as Indonesia), and the United States. Russia is the largest country in the world, with a total population of 143.1 million. It is vast and sparsely populated. It is mainly Russian-speaking and has a total of 193 ethnic groups, of which Russians account for 77%. Russia’s economic structure is seriously unbalanced. Heavy industry accounts for 80% of the total industrial output value, and the light industry and food industry account for about 16%. This economic structure has resulted in a long-term serious shortage of daily consumer goods and the need to rely on foreign imports. This has set the stage for cross-border e-commerce in Russia. The development provides a good market.
Nowadays, AliExpress has become Russia’s leading e-commerce website. Thousands of packages are delivered to Russian consumers in the Chinese market every day. Such a popular sub-station market is favored by many people. Paying attention to the specific situation of the Russian market is something that every Russian sub-station seller wants to know, among which Russian group buying is one of the important links.
Russian group buying is one of the best promotion methods on the entire platform. It directly targets the largest group of buyers on the AliExpress platform – 15 Russian-speaking countries. So how can you participate in Russian group buying? Next, we will introduce Russian group buying activities in detail.
1. Russian group buying activity rules
(1) General activity rules: The product price must be unique and free shipping in Russia. Merchants are not allowed to publish any products with false discounts or false prices, or modify old products with historical sales records into different products. Products must meet the discount requirements of various industry categories: 3C (Computer, Communication, Consumer Electronics) products must have a discount rate of 25%, that is, 25% off; other products must have a discount rate of 40%, that is, 40% off. Merchants must also abide by the “AliExpress Platform Rules (Seller Rules)”, including but not limited to product release rules, promotional activity rules, etc.
If the AliExpress platform discovers or has reasonable grounds to suspect that the relevant materials or information provided by any seller is false, incorrect, invalid or incomplete, it has the right to disqualify the merchant from participating in the Russian group buying activities, and the AliExpress platform shall Platform rules impose penalties.
Sellers are obliged to accept irregular inspections by the AliExpress platform on whether the goods they sell (or will sell) have legal sources of purchase, and provide corresponding certificates according to the requirements of the AliExpress platform. AliExpress We have the right to make a preliminary judgment on the legality and compliance of goods based on the actual situation, and handle them in accordance with relevant rules.
Items participating in Russian group buying are prohibited from using unregistered small package logistics (note: except for the online logistics China Post Ordinary Small Packet Plus recognized by AliExpress). Once discovered, AliExpress will ban merchants from participating in all platform activities for 6 months, and has the right to punish violations according to platform rules.
If a merchant seriously violates AliExpress platform rules, AliExpress has the right to disqualify the merchant from participating in group buying activities and impose penalties according to the evaluation rules.
(2) KA (Key Account, important customer) merchant special event rules. Merchants can apply to become KA merchants if they meet the following conditions:
The store’s positive rating is above 90%, the store level is 2 micro-stamps, and the store has more than 50 SKU products.
As of the date of review, there are no restrictions on participation in marketing activities in the AliExpress platform rules.
As of the date of application, for any two periods of group buying activities within two weeks, the number of orders produced by a single pit (i.e. display position) in each Russian group buying event exceeds 500 orders, or the number of orders produced by a single pit is The transaction amount exceeded US$3,000. The rules for special activities of KA merchants are as follows:
The performance assessment indicators confirmed during the stay must be completed; the assessment indicators during the preparation period are that the total number of orders for group buying activities per week shall not be less than 900 orders. Basic assessment indicators: The total number of orders in group buying activities per week shall not be less than 1,800 orders. AliExpress will adjust merchants’ assessment indicators based on industry development and other actual conditions.
Participate in various group buying activities according to industry requirements.
If any of the following circumstances occurs to a KA merchant, the KA merchant qualification will be cancelled.
.Performance targets were not achieved during the preparation period.
Failed to meet performance targets for a total of 3 weeks within 2 consecutive months.
Being punished by AliExpress for violating any AliExpress platform rules, resulting in suspension of participation in group buying activities for four consecutive weeks or more
. d. Stop participating in group buying activities for four consecutive weeks or more without applying for and obtaining consent from the group buying waiter. e. The merchant refuses to participate in important group buying activities (including but not limited to platform promotions and group buying special events, etc.) after being notified by the waiter. ).
OKA merchants’ applications as KA merchants will not be accepted within 6 months from the date of withdrawal.
Rule reminder: For important Russian group buying activities such as hot product groups and big sales, the products participating in the current activities are not applicable to the KA application assessment indicators; the applied products that meet the standards in any two periods within two weeks cannot be the same product. ;There are three periods of exhibition activities every week, and any two periods within two consecutive weeks must be any two periods from the starting Monday to the next Monday.
The purpose of Russian group buying is to provide Russian-speaking buyers with extremely cost-effective products and services. High cost performance does not mean low price, but means that the price is lower than similar products, and the service is clearly guaranteed, and even differentiated high-quality services are provided. The goal of Russian group buying is to create the most popular discount channel on Russian e-commerce websites. Based on this purpose, Russian group buying attaches great importance to several dimensions when attracting investment: price (merchant supply chain capabilities), merchant service capabilities (service guarantee), product reviews and sales. Here are some tips for participating in Russian group buying activities:
(1) The lowest price for the same style on all platforms.
Purpose: To select merchants with strong platform supply chain capabilities and provide a platform for buyers to shop quickly without comparing prices. Core judgment basis: it cannot be higher than the 30-day average price of the product (sellers can see Feedback); compare the prices of the same product on the platform (which will exclude some malicious pricing). Not all merchants have this ability.
(2) Store level and product reviews.
Purpose: Select merchants with service capabilities and quality assurance to provide buyers with a platform to shop with confidence.
The basis for core judgment: the merchant’s store’s positive review rate; the single product’s positive review rate, and the recent negative reviews of the single product.
(3) Merchant service capabilities.
Purpose: Select merchants with high-quality service capabilities to provide buyers with the ultimate service experience
Mainly look at Russian language ability (Russian customer service and Russian product descriptions), delivery speed, and arrival Delivery speed and after-sales guarantee (returns, exchanges, warranty, etc.). Merchants with local service capabilities in Russia are the key recruitment targets for group buying in Russia.
(4) New products suitable for Russian-speaking buyers.
The new products include two concepts: products that are rarely seen in Russian group buying; products that are rarely available on the platform. The premise is that these two types of commodities have market demand potential. Russian group buying will subsequently open up weekly market demand information in the group buying merchant center. Merchants can follow the page: http://seller, aliexpress. com/so/seller – groupbuy – ru. php? spm =0.0.0.0.zsOrNa
Even if you meet the above conditions, you may not be able to be selected because there are many merchants competing with you. So how can you stand out from many merchants and be selected to participate in group buying? I recommend a few tips to everyone
(1) Sign up as early as possible. Registration for group purchases is open on Mondays, and products that have been registered first will be seen by waiters first.
(2) The actual discount is large. Compare the recent actual transaction prices in Feedback to set the event price
(3) Products with high sales volume and favorable reviews. Choose the best-selling and seasonal products in the store, and the positive reviews must not be less than 90%. For example, the current hot-selling winter clothing, accessories, etc.
(4) The best way is to become a KA merchant (core merchant) for group buying in Russia. KA merchants can receive key guidance from waiters and will be given the opportunity to participate in group tours for zero-order new products. Merchants can get enough traffic support to create new hot products. (For KA rules, please see http://bbs. seller. aliexpress.com/bbs/read. php? tid =203796)
Of course, many sellers will have questions, how to make money? Making money is the kingly way. . The answer is: You absolutely cannot make money through group buying.
The purpose of participating in group buying is not to make money, but to do something more important than making money: attracting traffic.
(1) How to attract traffic through group buying. It is an old saying that traffic is king, and I won’t explain this truth here. But how can we give full play to the traffic-draining effect of group buying? Core grasp: D. Select products with high sales volume and high praise; 2. Keyword optimization to obtain keyword search traffic; 3. Reasonable pricing after the group buying is over. The largest traffic on the entire platform is not activities, but search rankings. Quickly obtain sales volume through group buying to improve the ranking of single products, obtain high-quality rankings in product ranking, and then obtain long-term high-quality traffic.
(2) How to turn traffic into transactions. Conversion is the core of testing merchants’ e-commerce capabilities. This includes comprehensive capabilities such as product richness, product pricing rationality, description professionalism, and store dynamic design (home page content allocation, category setting, product discharge).
(3) Word of mouth spreads from repeat customers. Doing e-commerce, like any business, is all about favors. What is said here is that only when more services come in and less come out can we gather more.
I hope that the Russian group can help you make more money, and I also hope that everyone can work together to build the most popular discount platform in Russia in the future.
2. Russian group buying activity page
3. Russian group buying positioning
The positioning of Russian group buying is the largest traffic, the fastest shipment, and the best experience. Maximum traffic: The traffic of the Russian branch is currently the largest among all foreign AliExpress sites and has the most active users. Among them, Russian group buying accounts for more than 15% of the entire site traffic.
Fastest shipment: The Russian site strives for the fastest logistics and reduces logistics disputes.
Optimum experience: Provide customers with quality assurance and improve purchasing experience.
4. Investment promotion activities
Russian group buying is divided into explosive group and instant buying group, which have different registration requirements
(1) explosive group:
Store: 93% favorable +DSR (Detail Seller Rating, seller service evaluation) 4.6 for truthful description, 4.5 for others.
Product: 10 sales of Russian series in the past 30 days plus product points of 4.6
Discount: 10% off (discount) of the lowest price in 90 days, 5% off for mobile phones and tablets
Logistics: Delivery within 7 days, free shipping to Russia, Belarus and Ukraine. (2) Instant purchase group:
Store: 93% positive reviews + DSR 4.6 for truthful descriptions, 4.5 for others.
Discount: 90% off, less than $2.
Inventory: within 100.
Logistics: Delivery within 3 days, free shipping to Russia, Belarus and Ukraine.
5 Registration Guide
(1) Russian group buying registration path. On the platform event registration page, select Russian group buying and click the “I want to register” button.
After signing up, you need to select the products for group purchase. It is recommended to abide by the following principles: Prefer new products: spend 5 minutes every day to learn about new products, and do not choose old products that have participated in group purchases. Hot market demand: Choose the hot-selling products of Russia Group, the products that are in hot demand on the platform and stores. Buyer reviews: Choose Feedback, products with many positive reviews.
(2) Quality description. The pixels of the main image should be clear to avoid misunderstandings; the title should be consistent with the actual unit; in the description of the details page, the exploded view should be clear and the description should be professional.
(3) Pricing. The pricing of group buying activities mainly considers two aspects: the price difference from the lowest transaction price in 90 days, and the average selling price of similar products on the platform.
Reasonable pricing is the key to participating in Russia’s general group buying activities. The pricing of group buying activities must be compared with the recent transaction price before signing up. It should be at least 5% cheaper than the lowest price. The precise way is to look at the transaction page in the backend, and the rough way is to look at the Feedback. There is no need to compare the prices of big promotions and group purchases
These are all solved by powerful algorithms, and merchants who do not have actual discounts do not have to work hard. In addition, after signing up for a group purchase event, the registered products should not participate in other discount activities in the store. Make sure that the price of the group purchase product is not higher than the price of other activities in the store during the group purchase period. Russia’s new group buying regulations have clearly stipulated that such physical objects must not appear. After all, it is a group buying event. If the price is higher than the price of a normal event, it will bring a very bad experience to the buyer.
(4) Product selection. Try to choose products with a single product score higher than 4.5 points. Products with a single product score lower than 4.5 points have no chance of being sold in Russian group purchases; choose products with high total sales and recent sales in the Russian language; avoid Chinese characters in the product descriptions. Make sure the main picture is clear and the products are clear at a glance. It is not recommended to choose if there are 2 negative reviews in the homepage evaluation; the platform has fatigue control on the products, and it is not recommended to repeatedly sign up for the same products that have been sold in Russian group buying: mass consumer goods are the key products for Russian group buying. Goal: The finished product is more popular; products with a minimum order quantity set in the title or description will not be selected; products using high-quality logistics methods recognized by the platform are easier to select: when registering, you must determine the inventory quantity of the product in advance and participate in group purchases Active products do not support increasing inventory in the middle.