First, establish a cross-border brand ecosystem and improve customer experience. In 2020, the core strategy of Lazada’s strategic upgrade is “global selection”. This model encourages high-level merchants to actively participate. The platform will focus on the traffic of merchants and better serve merchants by improving the logistics service experience.
Second, authorize merchants to conduct in-depth operations. Lazada will establish a complete merchant incubation cycle tracking process to provide merchants with training guidance and service support by providing free marketing resources, seller private domain tools, and authorization of tools such as free traffic weight.
Third, support cross-border merchant brands. Lazada has a cross-border model with 300 stores in each of the six countries. Merchants who enter LazMall will have the same commission structure as the cross-border model.
Fourth, improve the logistics experience. Lazada’s orders will enter Cainiao’s trunk logistics system within 72 hours: shipped to six countries in Southeast Asia, which improves the shopping experience of Southeast Asian buyers.
Fifth, incremental product system upgrade. As the Lazada team continues to improve and expand, the team’s core work is focused on reducing seller costs, optimizing logistics and improving the operating environment. Lazada has also expanded its traffic channels, including marketing, optimizing overseas warehouse models and improving transportation efficiency.
Lazada’s Mission and Challenges
Lazada’s cross-border business has the mission of “bringing the world to Southeast Asia” and providing a portal for Southeast Asian brands to attract international consumers. Through the global collection channel, Lazada provides products covering various categories and strives to allow customers to get the purchased products within 7 days of placing an order through a high-quality logistics network. Lazada has also encountered many challenges in the process of moving forward, including underdeveloped logistics infrastructure, imperfect credit payment system, very limited product categories, and low Internet access rate. Lazada took the lead in launching warehousing logistics guarantee and cash on delivery services, introduced national brands, promoted mobile apps, solved many major challenges, and created a high-quality shopping experience for consumers in Southeast Asia.