Amazon’s buybox is the golden shopping cart that every seller wants to grab. The buybox is the most convenient position for buyers to see when shopping, located in the upper right corner of a single product page. As long as the buyer clicks “Add to Cart”, the page will automatically jump to the seller’s store with the buybox. Amazon will choose a seller to occupy the buybox position for each product, and the selected seller can enjoy more traffic and get more orders, which is equivalent to official recommendation. So what if the seller who originally had the buybox suddenly lost it, how to get the buybox again?
Here are some reasons why products lose the buybox:
So far, the main reason for sellers to lose the buybox is that Amazon believes that the seller’s price positioning of the product is too high. Amazon likes to make customers feel that they are buying at a low price and taking advantage. In order to give customers this feeling, Amazon will not set a buybox with too high a price.
Another reason is that Amazon believes that there is not enough demand for the price set by the seller. If sales are too low when selling at a high price, Amazon will cancel the buybox. For a period of time, the seller may get a small number of sales at a higher price, but after a while, Amazon may cancel the buy box because Amazon finds that the price of the product is high and its demand is declining.
So how to get the buy box back?
If the seller’s indicators are not good enough or the seller does not meet the relevant conditions, Amazon may also cancel the buy box. Therefore, sellers need to optimize the corresponding indicators of the store.
Delivery method: FBA is the most favorable delivery method, not only with fast delivery speed, but also with high on-time delivery rate.
Final price: The final price refers to the sales price plus shipping and taxes. Purely low prices do not guarantee winning the Buy Box, especially in the case of poor performance, but if every seller is similar, then low prices do increase the chances of winning the Buy Box.
Delivery time: The faster the delivery speed, the higher the chance of winning the buy box. The on-time delivery rate is more than 97%, and the delivery delay rate is less than 4%. At least 95% of the orders provide a valid logistics tracking code.
Order defect rate: Keep it below 1%.
Seller’s feedback rating: A good rating of over 90% is crucial to winning the BuyBox.
Inventory stability: You must ensure that the inventory of the product is sufficient to meet demand.
Return dissatisfaction rate and customer service dissatisfaction rate will also affect buybox acquisition.