It is not as difficult as imagined to build an ordinary website that can realize the sales function. Capable sellers can spend more money to improve the functions of the website.
Which way to build it.
1. Small sellers
If you just want to display and sell goods, small sellers can use Shopify or domestic UeeShop to do it by themselves, just like using WordPress to build a personal blog. It usually takes about a week to get it done. Sellers who have just entered this industry and have limited funds can take this approach. When the business grows, they can reconstruct the website.
2. Medium-sized sellers
If you are a medium-sized seller who is currently doing well on a third-party platform, has a certain financial foundation, and has a complete plan for the website, then the author recommends equipping a technical team (front-end + back-end). In the case of long-term use of technology, it is not recommended to find outsourcing. The quality of outsourcing varies. Often, you can only focus on the part you are responsible for, and don’t consider the subsequent expansion and other issues. When the website is upgraded again, you will encounter many problems.
Where is the focus of building a website?
1. The website should open quickly
The website opening speed should be controlled within 3 seconds. Generally, if it exceeds 5 seconds, the user may directly close the webpage. There are generally several factors for the slow opening of the website: unreasonable server configuration, too many pictures, unreasonable database design, etc. The technical problems will not be elaborated one by one (the most important thing here is to seize the time to make a programmer friend). However, when the Internet speed is slow, it is key to improve the server configuration in time according to the test situation.
2. Be familiar with search engine rules
Everyone knows that the more frequently a website is crawled by Coogle spiders, the higher the number of website inclusions and the higher the ranking. In addition to finding an SEO staff member to solve this problem, you can do some preparation work when building the website.
(1) Framework. When building, you need to design a suitable framework based on the industry, products, and services.
(2) Keywords. Website builders can submit website tag names and daily keywords to search engines to more quickly and accurately index multiple pages of the website.
(3) Content. Update website content in a timely manner, focus on innovation and originality, and match customer expectations.
3. Comfortable mobile page
Nowadays, fewer and fewer users browse websites from computers, and most users open websites from mobile devices. Therefore, the comfort of mobile pages has a great impact on the user experience. Although most of the current websites are adaptive, compatible, and barely viewable, if you want better results, you need to design the website layout and shopping process for mobile phones, so that users can smoothly complete browsing, ordering, payment and other operations on mobile devices.
It is recommended that sellers consult more professional personnel when officially building an independent station, so that the built website can achieve twice the result with half the effort and have its own drainage effect.