According to the latest data, 2/3 of young people in the Middle East prefer to get current affairs information from Facebook and Twitler. There are about 160 million active users on Facebook, and about 12 million people use Snapchat every day. The usage data of YouTube in the Middle East is not to be underestimated, with an average daily playback volume of more than 310 million times, ranking second in the world.
However, due to the differences in social platforms, different countries have different preferences. The UAE people love Facebook the most, and the user population tends to be younger. Saudi Arabians love Titter the most, with more than 11 million active users. In contrast, Facehook has only 8.3 million active users, with a similar ratio of male to female users, and mainly uses Arabic on the platform. For sellers who are deeply involved in the Middle East, attracting traffic through social media is undoubtedly a good way. Faced with completely different cultures and media, how should Chinese sellers proceed to achieve better publicity results? The following author briefly introduces these social media traffic.
Facebook traffic.
Facebook is the best social media platform for promotion in the Middle East. It can not only promote independent websites and third-party stores, but also promote its own apps. It can also accurately push products based on the customer’s gender, age, region, hobbies, etc. It is precisely because of these advantages that cross-border sellers are happy to use Facebook to attract traffic.
Instagram traffic.
Instagram is an app for sharing pictures. Although Instagram is a product of Faebook, as the world’s largest picture sharing software, Instagram’s activity has gradually surpassed Facebook. At present, some foreign beauty bloggers, “big V”, and even companies use Instagram for promotion.
YouTube traffic.
YouTube is the world’s largest video website and the world’s second largest search engine. Its traffic ranks third in the world, second only to Facebook and Google. Many sellers will post some product or marketing videos on it to attract traffic, but it is unlikely to “wait” for traffic just by simply uploading videos without any traffic-generating operations.
Twitter traffic.
Founded in 2006, Twitter is the first American social network and microblogging service website, and one of the most visited websites on the Internet in the world. The main form is that users update messages of no more than 140 characters each time, which are called “tweets”. Twitter is very popular all over the world. With the continuous development of the Internet, it has now become a very prominent digital marketing tool in the Middle East.