eBay was founded in 1995. With the development of the website, it has now become a transnational world-class e-commerce platform. In the 2018 World Top 500 Brands Ranking, eBay ranked 47th. This chapter will give a detailed introduction to the eBay platform.
3.1 How to open a store on eBay
Today, sellers from 29 countries around the world have gathered on eBay, and its global registered user base has reached 150 million, making it one of the world’s largest cross-border e-commerce platforms.
3.1.1 eBay store opening conditions
There are two situations for opening a store on eBay, one is personal store opening, and the other is corporate store opening. Enterprises need to meet the following conditions to register on eBay.
(1) Legally registered corporate users, and can provide all relevant documents required by eBay.
(2) Must be registered as a business account.
(3) Each seller can only apply for one corporate entry channel account.
(4) The account application must be authenticated by the eBay seller account and connected to a authenticated PayPal account.
(5) Sellers with eBay account managers should apply through your account manager.
For individual sellers, you need to register and authenticate an eBay account to open a store. In addition, you need to pay attention to the following issues when registering to open a store.
1. eBay seller account types
Seller accounts include overseas accounts and domestic accounts. eBay has more restrictions on domestic users, but is more relaxed for overseas accounts. According to the different registered entities, seller accounts are divided into ordinary accounts and corporate merchants. Ordinary accounts can be divided into personal accounts and business accounts.
If you want to publish sales on eBay Germany, the seller account must be a business account. If you have registered a corporate account, you can apply for a business account through the green channel provided by eBay.
2. eBay seller personal account registration
(1) Register an eBay trading account
①Open the eBay website and click the registration button;
②After reaching the eBay registration page, set the eBay member account and password;
③Fill in the real registration information according to the form requirements on the registration page;
④After filling in the registration information, eBay will send a confirmation message to the registered email;
⑤Complete the confirmation message in the email and complete the member registration in the email, then go to the eBay welcome page to complete the trading account registration;
⑥Finally, use mobile phone verification to complete identity authentication.
(2) Register a PayPal fund account
①Open the PayPal website and click Register;
②Select to register “Advanced Account”;
③After filling in the registration information as required, click Create My Account;
④Perform PayPal authentication, supporting debit cards and dual-currency credit cards.
(3) Bind eBay account and PayPal account
①Log in to eBay account and click “My eBay” button;
②Click PayPal account and enter PayPal account number and password to complete the binding.
3. Conversion between personal account and business account
(1)Log in to My eBay;
(2)Click on the personal information in the account profile;
(3)Edit the account type;
(4)Enter the company name.