The overseas buyer model is to have buyers living overseas enter e-commerce platforms to open stores and sell goods. The platform directly facilitates transactions between buyers living overseas and domestic buyers, with fewer traditional intermediary retailers. It is a typical platform C2C model. The platform profit model generally provides logistics services for mid-distance transportation, as well as a series of value-added services provided by the platform itself. Generally, no entry or transaction fees are charged for entering such platforms.
The overseas buyer model mainly selects long-tail non-standard products in terms of category selection, providing buyers with personalized products. Since the buyer model covers a wide range of industries and commodities, buyers are required to be able to predict and capture market preferences, and buyers are required to be highly sensitive to the direction of the overseas market.
The buyer model requires fast product iteration, strong stickiness between buyers and sellers, and high recognition of buyers by buyers. Since buyers have the celebrity effect, the buyer model has certain price advantages compared to other models, which meets the personalized, customized and diversified consumption needs of buyers in imported shopping.
Product delivery is generally based on personal mail. The entire model is very dependent on buyers, but it is easy to generate legal risks such as brand authorization. Legal issues will limit the sales scale of the buyer model and restrict the future development of buyer stores.
Generally speaking, the buyer model develops quickly in the early stage, and the store development slows down in the middle stage. It is greatly restricted and affected by customs policies. There are problems with whether the model is compliant. Making the buyer model compliant and legal becomes the key to the development of this model. Representative companies include Taobao Global Shopping and Yangmatou.
13.2.4 Rebate shopping guide model: Haimaoji, Momosou
The rebate shopping guide model is the earliest cross-border e-commerce model. It is a model that relies heavily on technology. At present, typical e-commerce platforms include Haimaoji and Momosou.
These technology-oriented e-commerce platforms automatically capture SKUs from overseas mainstream e-commerce websites through the system developed by the e-commerce platform itself, and perform fully automatic language translation to convert product information into the native language, providing users with massive Chinese product information, thereby promoting user purchase behavior. Another way is to operate the Chinese official website as an agent, directly signing a contract with an overseas e-commerce platform to operate its Chinese official website on its behalf.
This method has advantages in the early stage of cross-border e-commerce. Its low cost solves the problem of information flow and facilitates user search. The disadvantage is that it lacks core competitiveness. Due to problems such as the inability to update inventory prices in real time, it lags behind other models of platforms today.