When cross-border e-commerce companies choose express delivery companies, in order to save costs and ensure timeliness, they must choose express delivery companies in a targeted manner according to the different target markets. They cannot stubbornly choose a certain express delivery company when expanding to other countries and regions just because they have cooperated successfully with a certain express delivery company in a certain country or region.

Take Europe as an example. DHL and TNT are better choices for commercial express delivery in European countries, because these two express delivery companies are international express delivery companies under the local European postal service and have strong customs clearance capabilities. Although TNT has been acquired by FedEx, most of the previous logistics systems have been continued. In Europe, DHL has price advantages for light goods, while it is wiser to choose TNT and FedEx for heavy goods. At the same time, after FedEx acquired TNT, it also has a good advantage in Europe.

In addition, there are subtle differences in express delivery choices for a specific country. For example, in Western European countries such as France and Spain, it is not suitable to send postal parcels. On the one hand, due to the incomplete update of the logistics information of local delivery, buyers may not receive the goods, which leads to disputes; on the other hand, people in these areas have high requirements for the timeliness of logistics. Although postal parcels have price advantages, they cannot meet their needs in this regard.

For EU countries such as the Netherlands, Denmark, Belgium, Norway, and Italy, the EU tax standards are often adopted. If the package price is above 22 euros, it will be taxed. Low declarations are easy to be checked, so you should pay special attention when using commercial express declarations. Among them, the Netherlands has relatively strict inspections on textiles, and choosing EMS has a higher safety factor.

As for Eastern European countries, such as the Czech Republic, Slovakia, Poland, Estonia, Bulgaria, Romania, Hungary, and Lithuania, it is better to choose DHL and dedicated logistics. Germany is special and is also suitable for DHL, because its customs inspection is relatively strict, EMS mail is often returned at this stage, and DHL has strong customs clearance capabilities, and it is also an international express company under the German Post.

Countries like Greece and Turkey, which had a glorious history but are now in decline, have many customs issues and high taxes, so if buyers or sellers do not have a customs clearance agent, EMS and postal parcels are more suitable. In addition, because the customs clearance of dedicated logistics is the responsibility of the customs clearance agent of the logistics service provider, dedicated logistics is also more suitable in these places.

Finally, there are Ukraine, Belarus, and Russia. Customs clearance in these countries is generally more troublesome. Commercial couriers such as DHL and FedEx often have every piece checked, and the customs clearance process is very difficult. Relatively speaking, postal parcels and EMS are more convenient, so these two express delivery methods are better choices in these countries. In addition, dedicated logistics is also a relatively good choice.

Due to the length of the article, only European countries are taken as examples here, and other regions are not introduced.