If sellers want to know the basic knowledge of e-commerce, have a certain English foundation and a good source of goods, they can open a store and start a business without working in a company. Cross-border e-commerce is a very good industry, so which platform is better for personal cross-border e-commerce?
As an important strategic product of Alibaba’s future internationalization, AliExpress has developed rapidly in recent years and has become one of the most active cross-border platforms in the world.
1. Low threshold. The entry threshold of AliExpress is very low, and there are no strict formal or qualification restrictions on sellers on the platform. Companies can easily open stores on AliExpress, regardless of size. The transaction process is simple and the commission is low. The service cost of the AliExpress platform is relatively low among its peers, and the post-transaction platform is also low, which greatly reduces the financial burden of the platform business.
2. Fewer tariffs. Because AliExpress is different from Amazon, it is mainly cheap goods, and the unit price of many products cannot reach the starting point of foreign customs tariffs, so there is no need to pay tariffs. For consumers, they can spend less money to get their favorite goods, and the price advantage is more prominent, which also directly promotes the transaction volume of the AliExpress platform.
3. Rich product variety, large user base, broad development space AliExpress is mainly in developing countries, and the platform entry threshold is low. After so many years of development, the annual fee ranges from 10,000 to 50,000 yuan, which may affect the entry of newcomers. AliExpress cross-border newcomers, especially sellers whose product features are in line with emerging markets. Sellers with supply chain advantages and obvious price advantages are better off selling directly in factories, and traders basically have no chance.
As the originator of global e-commerce, Amazon has a huge influence. Chinese and foreign traders are choosing cross-border B2C Amazon to meet for the first time on the platform. At that time, there were no other emerging platforms, such as AliExpress.
1. Globalization. Amazon belongs to globalization, which has prompted countries to communicate and understand more frequently, which will promote the conduct of trade. Amazon’s platform has its own advantages, such as logistics distribution, high customer satisfaction and loyalty.
2. Many users. The platform has many registered users, high traffic and product recommendations, and targeted recommendations are achieved.
3. High efficiency. With the help of big data and cloud computing, product display, promotion, payment, logistics, etc. are more efficient.
Amazon’s entry threshold is relatively high now. Many entry requirements require a second review, making it difficult to open a store. At least 50,000 to 100,000 yuan of investment is required in the early stage, which is not very friendly to newcomers. At present, if there is no source of goods, there will be little traffic. The listing requirements are very high. If you have financial strength, you can consider it.
The above is the full introduction of AliExpress and Amazon platforms shared with sellers. I hope it can help sellers choose the right platform. LianLian Cross-border Payment always pays attention to every little thing of the sellers. In future articles, we will also bring articles on related aspects to help sellers operate better.