When it comes to the operation of the Amazon platform, “70% depends on product selection, and 30% depends on operation” is a sentence that almost every seller is familiar with, which reveals the importance of product selection in operation.
Product selection is the basis of Amazon platform operation. Good product selection can make operation more efficient, while wrong product selection often fails to produce results in various methods of operation. A good product can not only bring considerable profits to sellers, but also ensure the long-term and stable development of the account. It can be said that all competitions in operation skills are ultimately competitions in products.
Everyone understands the importance of product selection, but some sellers lack the correct product selection thinking and do not know how to select products. Therefore, they cannot select a suitable product for a long time; some sellers are simple and casual in product selection, and release products without comprehensive consideration, which leads to loss of funds, time and confidence in the operation process. Therefore, in product selection, we should have the correct thinking and methods. Only with comprehensive consideration can the probability of successful product selection be high and the operation can be successful.
The difficulty of operating the Amazon platform lies in product selection, and the difficulty of product selection lies in the lack of correct thinking and methods. The thinking and methods of product selection will be explained in detail later. What I want to emphasize here is that product selection requires a lot of actions and in-depth excavation.
A lot of actions are the key to success. Many sellers who are entangled in product selection, in the final analysis, have no product selection operation at all, or pretend to be selecting products. They may have seen some products, but if they are really asked to list the products they have seen, they will be at a loss. What they think they are selecting is just a superficial look. Take a look at this product today, and browse that product tomorrow. All the products are just glanced at and have not left a deep impression in their minds. Such sellers will inevitably not be able to choose suitable products.
Product selection requires a lot of operations, which means that it is necessary to seriously and deeply investigate enough products, and master enough and proficient data on the investigated products, including product parameters, quality, reputation, cost, profit, competition heat, market capacity, potential risks, etc. In the process of research and analysis, if the above data can be imprinted in the mind, then the seller’s understanding of a product will become more and more comprehensive.
Apply these thoughts to the research of each product. A large amount of product selection research can allow you to naturally summarize some experience, and the operation will become more and more proficient, and the probability of selecting products that are recognized by the market and easy to create will increase.
Based on a large number of operations, based on their own preferences, available funds and other objective conditions, sellers may have different feelings about different product categories. The direction of product selection gradually becomes clear. After determining their favorite categories, what sellers have to do is to dig deep in the category.
No one can choose a hot-selling product for the first time, but by digging deep into a category, you will become more and more familiar with the professional knowledge of the product, and more and more understand the performance of the product. The idea of upgrading the product may even emerge. These ideas that settle down in the process of deep digging will become a unique advantage in the competition. Next, let’s take a look at the correct way of thinking in product selection!