The picture is clear, the display is appropriate, and the overall and details of the product are appropriately displayed: the title grasps the key points, accurately reflects the keywords, characteristics and selling points of the product, etc. These are all things that must be paid attention to in creating an excellent product, but these are not enough.
In the process of product release, the five elements characteristics (Bullet Point, also known as five selling points, product short description, etc.) are also an indispensable item in the product details.
The five elements characteristics of the product are located below the product title, closely combined with the picture and title, forming the first screen of the product details page.
The general order for consumers to read the product details page is to start with the picture, through the title, and then read the five elements characteristics, and form a preliminary intuitive impression of the product through these three parts. When consumers think about whether the product is what they really need and whether they want to buy it during the shopping process, they will be directly affected by these three parts of content. It is also based on this that the content of the five elements characteristics plays a very important role in consumers’ purchasing behavior.
The content of the five elements characteristics is very important, and sellers must write and refine it carefully. In order to attract consumers, it is necessary to screen according to the characteristics and selling points of the goods. It is neither general nor indiscriminate. Five contents that can impress consumers should be extracted from the many details of the goods. Only in this way can the attention be converted into orders.
Inexperienced sellers often simply pick five sentences from the product manual, copy and paste them, which does not seem to have direct disadvantages on the surface, but also does not play a role in improving conversion.
Regarding the creation and optimization of goods, the author holds the view that everything that is useless is harmful. The most direct disadvantage is that you lose an opportunity to perform in front of potential buyers.
To have excellent five-element characteristics, sellers must do a good job in both format and content.
In terms of format, it is recommended to use two or three words to make a general description at the beginning of each feature, and use capital letters to make it clear to consumers at a glance; the length of each feature should not be too long or too short. It is recommended to control it within two and a half lines or three and a half lines. Each feature ends with half a line, which can form five refined small paragraphs. The beginning and the end are clear, which not only enhances the beauty of the structure of the five-element characteristics, but also caters to the consumer’s habit of reading small paragraphs.
Of course, sellers can also add serial numbers (such as 1, 2, 3, etc.) or other symbols that can appear beautiful and atmospheric (such as [], etc.) at the beginning of each feature to highlight and distinguish the content of each feature.
In terms of content, it is recommended to summarize the text that can impress consumers based on the characteristics and selling points of the products and the needs of consumers as much as possible. The content should be as simple and easy to understand as possible, and at the same time have a certain emotion. Only in this way can it be recognized by consumers.
In order to make the text of the five-element characteristics more vivid, when writing, we may wish to refer to the product evaluation of peer sellers and the content of the five-element characteristics of excellent store products.