Cross-border e-commerce changes every year with the development of the market. In the new year, there are many newbies who want to enter the cross-border e-commerce platform. So for novice sellers, how to open a store and how to place orders faster are all things that sellers need to learn in depth. Here are a few suggestions on how to do Amazon well.
Because individual sellers lack strength, they should try to avoid product categories that are far behind their own strength. For hot-selling products, they should not rush in, but should choose and compare to see if such products are within their capabilities. Since individual sellers’ risk resistance is not high enough, if they choose hot-selling products, they will inevitably need to accumulate inventory if they succeed, which is still a huge cost investment for sellers; if they do not do well, it will be even worse for sellers. The high inventory cost and low sales volume will undoubtedly make it difficult to turn over. In addition, hot-selling products are generally highly competitive and have many peers. Novice sellers are likely to encounter obstacles from their peers, making operations difficult. Therefore, for sellers who have just entered the industry, they can start with small orders, and do not have to focus on highly competitive commodities. They can accumulate slowly and operate in a refined manner. Try not to put all the funds on inventory. They should pay attention to improving the operating rate of funds so that they can have room for reversal when encountering situations.
Amazon has a wide range of consumer groups, but almost all of them have specific needs. For the early distribution model, it is currently difficult to gain market share. Amazon sellers must now have brand awareness, establish their own production lines, refine operations, and create their own labels. At present, Amazon has an accurate positioning of consumer consumption habits. Sellers who build brands and do refinement can gain more attention and trust from consumers.
In recent years, independent stations have developed faster and faster, and many sellers have also tried them. However, for individual sellers, the first thing to do is to understand their customers and not to join rashly. The initial investment in independent stations is very large and the effect is slow. For sellers with insufficient capital chains, they should first consider their actual situation and focus on serving customers on the Amazon station. The Amazon platform has largely solved the problems of traffic and logistics. Sellers should follow the platform rules and develop synchronously.