For Amazon sellers, if you want the uploaded products to sell well, you need to test the products. Generally speaking, the potential of products that pass the test is much better than that of products that do not pass the test. What if such products are about to be out of stock?
1. How to replenish the product after it is out of stock?
1. The estimated arrival time of the replenished product and the time interval between the existing inventory out of stock are within 7 days:
Reduce the price, coupon, increase the product conversion rate, and sell the product quickly. At this time, give Amazon a feeling that the product is very popular, and replenish the inventory for a week at the same time. Amazon will think that the seller’s inventory management is very good, and can face marketing and timely goods. At this time, when we replenish the inventory, Amazon will not only not reduce power, but may also increase the promotion of links. Of course, daily sales, CTR, and CR data are preferably at a medium level.
2. The estimated arrival time of the replenished product and the time interval between the existing inventory out of stock are outside 10 days, or even one month:
1) Price increase. In fact, price increase is not a good method. We need to master this degree. Once the price increase is too high, the CTRCR data is pulled too low, I am afraid that the performance will be much worse than before when the stock is replenished.
2) Reduce advertising bids, especially high bids for ACOS, accurately negate big words, and let their products be more accurately displayed to accurate customers. Reduce bids, reduce exposure and clicks, accurate traffic, high conversion rate, but the single quantity is reduced and the advertising cost is reduced. Amazon’s judgment on this link is still optimistic, which is the seller’s game play, not the link and product.
2. If the goods are out of stock, and the replenished products are now in stock, what can the seller do to re-stimulate the link?
1. Off-site discounts, it is best to send to the bestseler subcategory at one time. When out of stock occurs, at least 300 replenishment stocks are used to restore rankings.
2. Evaluation, keywords, especially the previous words. If you have foresight, you should arrange 5-10 orders for evaluation before out of stock. Specifically, it depends on the sales situation. After the replenishment is in stock, it is best to bring pictures and videos to increase page activities.
3. QA, during the out-of-stock period, QA still needs to be arranged (mainly answers and counter-questions to existing Qs), and one set of QA will be done every day after warehousing.
4. Coupon, increase the level of promotion construction, increase the number of single purchases, increase sales conversion rate, and associate existing hot-selling products (see store structure).
5. Increase advertising investment, automatic (accurate matching, increase bids for similar products), manual (increase bids for the previous word), and increase the budget by 20%.
6. LDBD and other platform activities.
As an Amazon seller, we need to deal with many emergencies in a timely manner. If the product being tested is about to be out of stock, we also need to take some measures to solve this problem, because when supply is short, it will have an unnecessary impact on your Amazon store. I hope it can be helpful to sellers.